Tag: press

Appointment of Jérôme Cohen, ex-LinkedIn and startup advisor, as Head of Global Sales at Coorpacademy by Go1

Paris, September 5, 2022 – Jérôme Cohen, ex-Linkedin and startup advisor, took up his position as Head of Global Sales on September 1st to accelerate the commercial development of Coorpacademy by Go1.

 

“Our training catalog has been massively expanded with the acquisition in May of Coorpacademy by Go1, the world’s leading corporate training company. With over 5 million learners, Go1 offers the world’s most comprehensive online library of learning resources in over 30 languages. We offer in a single solution, all the training content that organizations need on the transformation topics that concern them,” explains Arnauld Mitre, co-founder of Coorpacademy and General Manager of Coorpacademy by Go1.

In the context of this acquisition, Coorpacademy by Go1’s sales teams will be reinforced by Jérôme Cohen, whose mission will be to accompany their very rapid growth, as well as to build a tailor-made offer for companies, whatever their size and their sector of activity.

Previously Head of Public Sector at Linkedin and VP of Sales EMEA at Avature & Didomi, Jerome Cohen is a graduate of Harvard Business School’s Leadership Principles Grade program.

“I am proud to join the Coorpacademy by Go1 adventure. More than half of the CAC 40 already trust us and our ambition is to widen our client portfolio to include small and medium-sized companies which will be able to benefit from a unique learning experience for their employees: engaging, collaborative and focused on the learner.”

Jérôme Cohen, Head of Global Sales of Coorpacademy by Go1

Go1 Acquires Coorpacademy to Diversify Content Available to Learners and Expand European Reach and Resources

 

Go1 Acquires Coorpacademy to Diversify Content Available to Learners and Expand European Reach and Resources

 

Leading corporate learning platform continues momentum as a globally scaled company through the acquisition of European e-learning platform, Coorpacademy.

 

SAN FRANCISCO, April 12, 2022 — Go1, one of the world’s largest corporate education content hubs, announced today the acquisition of Coorpacademy, an innovative e-learning platform and content library with a multinational customer base. With offices in France and Switzerland, Coorpacademy will support Go1’s growth plans for Europe, a notable region expanding its large corporate learning market, and its already vast offerings of digital learning and education resources.

 

This latest acquisition presents a big opportunity for Go1 and moves the needle closer to its goal of reaching one billion learners globally. It also highlights the company’s commitment to continuing its momentum of steady growth following its $200M Series D funding round in July 2021. As Go1 continues to scale globally as a leader in the corporate education space, the company plans to focus its expansion in the US and Europe but looks forward to the opportunities of reaching and impacting new regions in the future.

 

“Go1’s core purpose is to help organizations and learners access great content from thousands of content providers. The combination with Coorpacademy brings an exciting set of new content partners into the mix, and ultimately helps us reach more skills and areas of interest for our customers,” said Andrew Barnes, CEO and co-founder of Go1. “Coorpacademy is already well established in France and Switzerland, and we are excited about this geographic expansion.”

 

This integration will focus on augmenting existing products and content libraries to ensure that a variety of users have content that fits the needs of their customers. With nearly one million users already utilizing Coorpacademy’s current offering, its integration into Go1 will accelerate professional growth and development, and support Go1’s mission to the dedication of lifelong learning. Additionally, this acquisition will enhance Go1’s existing roots in Europe and extend the e-learning content library in the region to support the growing demand for quality content.

 

“Go1’s unique approach to learning and development through curated playlists makes this company and leadership team an ideal partner for Coorpacademy,” said Jean-Marc Tassetto, Coorpacademy’s Co-Founder and CEO. “Not only is this a great opportunity for our two companies to come together to make corporate education accessible to millions of learners, but it adds value for existing customers that are prioritizing and expanding their learning and development resources. We are looking forward to building the future of L&D with Go1.” 

 

Coorpacademy’s co-founders Arnauld Mitre, Frederick Benichou and Jean-Marc Tassetto will be joining the Go1 leadership team to continue to support company growth and oversee the day-to-day operations for Coorpacademy.

 

For more information on Go1 and Coorpacademy visit www.Go1.com and www.coorpacademy.com.

 

About Go1:

Go1 makes it easy for organizations to learn, with the world’s most comprehensive online library of learning resources. Go1 pulls the world’s top online learning providers into one place, delivering all the learning an organization needs in a single solution. With over 3.5 million learners – and growing – Go1 is a world leader in online learning.Go1.com has raised over US$280M in total funding from investors including AirTree Ventures, Blue Cloud Ventures, Larsen Ventures, Madrona Venture Group, M12, Our Innovation Fund, Oxford University, Salesforce Ventures, SEEK, SoftBank Vision Fund 2, TEN13, and Y Combinator. To learn more, visit www.go1.com. 

 

About Coorpacademy

Coorpacademy is a European leading Edtech startup in Digital Learning. Our mission is revolutionising online corporate training with a platform and a Smart Content Library that integrates the latest innovations in instructional design, including gamification, microlearning, adaptive and social learning.  We promise a more fun, flexible and collaborative learning experience, focused on the learner. 


Based in Paris and in Lausanne at the Swiss EdTech Collider of the Swiss Federal Institute of Technology (EPFL), we are at the heart of research on new learning methods.

Coorpacademy offers tailor-made content for its Enterprise customers and their 1,000,000 employees, but also a catalogue of over 1,800 courses produced with top industry content partners like Forbes, IBM, Wolters Kluwer and Video Arts to upskill employees on Future of Work topics and develop their employability.
 Enjoy Learning.

 Learn more at www.coorpacademy.com

 

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The Coorpacademy platform as a progression tool for employees: a Square Management success

 

Since 2019, we have been supporting Square Management‘s employees in training, in order to promote their upskilling on various subjects and their progression within the group.

Square Management met with one of the 3 co-founders of Coorpacademy, Arnauld Mitre, to discuss the benefits of this partnership. Back to this interview which describes the projects and successes of this partnership!

A continuously evolving collaboration

This partnership with Square Management began in early 2019. The platform was first made available within two of the group’s practices and then, as more and more employees showed their commitment to training on Coorpacademy, we expanded the partnership to the entire group practice in early 2020. To date, we have trained around 700 Square Management employees thanks to the Coorpacademy platform.

 

Why choose Coorpacademy as your online training solution? 

The need expressed by Square Management was clear. Training was a pillar to accompany the progression of the employees within the group and to enable them to increase their skills, improve their performance and guarantee their employability. Thus, several elements guided the choice of the consulting firm:

 

A catalog of premium content 

The off-the-shelf catalog that we offer contains premium contents, with courses created in collaboration with publishing partners and our team of educational engineers, and also the possibility of using an authoring tool in order to add their own content to the training catalog. Square Management also chose Coorpacademy to accompany the training of their employees because the consulting firm had a real need to train on specific subjects, such as management, leadership and other soft skills, which our catalog covers in depth.

 

Certifying courses, to validate the expertise of the consultants

Another success factor of the Coorpacademy platform within Square Management is the possibility to validate a range of courses corresponding to a field of excellence of the consulting firm. With this functionality, the consultants could concretely validate their acquired knowledge but also motivate themselves to complete the set of courses thanks to the delivery of a certificate once the set is completed. One of the success factors of the platform today is therefore the strong match between Coorpacademy and Square’s training teams, which gives employees the possibility to use the platform as a tool for their career progression.

 

Employees seduced by the platform gaming universe 

Another aspects that has generated so much enthusiasm for Coorpacademy is the significant attraction for the gaming universe that the platform offers and which is also possible thanks to our pedagogy. Indeed, the Square consultants particularly appreciate the video game inspired functionalities: the quiz format, the player’s life which designates the chance given to them to progress in the course, the battles between learners, etc. The consultants really played the game. This motivation is also rewarded, because we also have a feature that is obviously rather positive, where we present the 20 best participants on the platform. This motivates learners to go to the platform and challenge each other to commit to training.

 

Pedagogical innovations to encourage collaboration

At Coorpacademy, our objective is to release one pedagogical innovation per quarter. The latest one: the Escape Game “The Forum of Babel“. In this innovative format, learners will join forces to climb the four floors of the digital Tower of Babel. Each week, they are provided with documents and clues to solve a riddle. A Babel Forum is also available for peer-to-peer exchange. In this Escape Game, collaboration is key to finding the answers to the riddles. Employees had only one week to decipher each puzzle and reach the top of the tower! This format generated a lot of engagement among Square Management’s consultants, who won the collaboration award with the highest number of exchanges on the forums.

Previously, we also launched an interactive series, “Suspects“, where the goal was to help conduct three interrogations – one per episode – by applying behavioral skills, the famous soft skills. And most recently, we launched a podcast series called “Cybercafé“, to learn about the great history of the Web!

 

A final word 

The success of this collaboration would not have been as great without the involvement of Square Management’s training teams, with whom we are thrilled to keep this partnership going. We look forward to seeing the learners engage in their training and learn things! As Arnauld Mitre reminds us, at Coorpacademy, we believe that all means are good to learn something, even the most unusual ones, such as gaming.

 

Coorpacademy announces a partnership with 7-Shapes to learn the main principles of Lean Management

 

7-Shapes, through its 7-Shapes School offer, the 1st interactive training offer in Lean Management, 100% online and accessible to all, and Coorpacademy, an EdTech start-up offering intelligent learning experience platforms to more than one million learners, announce a partnership to train employees in Lean Management.

Lean Management is a work organization philosophy based on collective intelligence and aimed at improving a company’s performance. Invented by Toyota in the 1970s, this philosophy has led to the creation of numerous methods and tools that offer many advantages: elimination of non-value added, reduction of excessive inventories, improvement of deadlines, quality, and greater agility thanks to the involvement of all employees.

While most of the world’s large corporations have a Lean approach (also called Continuous Improvement or Operational Excellence), the training and application of Lean Management remain complex to organize. Indeed, traditional Lean training courses are often face-to-face, time-consuming and costly, and most of the time they are only aimed at managers and engineers. However, one of the foundations for the success of an operational excellence approach is that it be carried by all employees. 7-Shapes takes up this challenge by making Lean Management training available to everyone!

7-Shapes School offers a practical, fun and engaging solution to Lean Management training, whatever the learners’ level. The learning paths are composed of modules that are unlocked as the learner progresses. For the theory part of Lean, the 7-Shapes School includes motion design videos, interactive lessons and quizzes. But the specificity of the 7-Shapes School lies in its challenges and mini-games, exercises based on an interactive business simulation. These exercises allow the learner to put his knowledge into practice and encourage him to take action in the field, on a daily basis.

In order to train all employees in Lean in a fun and efficient way, Coorpacademy offers with 7-Shapes to integrate these interactive training simulations on Lean Management, directly on the learning platforms of its customers. This new option, in the form of an add-on, enriches the “Premium Content Hub” offer with high added value for the increase in competence of all the employees and the development of their employability.

In addition to this, Coorpacademy will enrich its content catalog by proposing two courses co-edited with 7-Shapes to understand the history of Lean Management and to learn the basic concepts of operational excellence.

About Coorpacademy

Founded in 2013, Coorpacademy is a European startup member of the EdTech France association, specialized in innovative and scalable digital learning solutions. Based in Paris and in Lausanne at the Swiss EdTech Collider of the Swiss Federal Institute of Technology (EPFL), Coorpacademy is at the heart of research on new learning methods. With its platform, Coorpacademy accompanies the transformation of companies by engaging their collaborators, partners and customers in their rise in skills. To unleash this desire and desire to learn, Coorpacademy has developed a proprietary Saas platform based on innovative pedagogical engineering supported by the EPFL innovation laboratories and exclusive content focused on soft skills. The result: a more fun, flexible and collaborative learning experience, focused on the learner.

About 7-Shapes 

7-Shapes is a training start-up founded in 2017 that creates and publishes 7-Shapes School, a performance training course offering based on a business simulation, a fun and operational way to effectively learn the principles and tools of Lean Management, Agility and Supply Chain.

7-Shapes offers its courses in the form of licenses that can be used by consultants, trainers or Lean managers to train all company employees.  Many schools also use the 7-Shapes School to train their students. Most of the 7-Shapes courses also lead to hybrid training courses that can be certified and are eligible for CPF, OPCO, FNE, regional funding, etc. More than 5000 people have already trained with 7-Shapes School and the satisfaction rate of the solution on the CPF is 4.86/5.

Learn by listening : Cybercafé, the first podcast to learn everything about the Web

 

Coorpacademy, an EdTech startup offering smart learning experience platforms to one million learners, is launching Cybercafé: a series of 5-minute podcasts in 5 episodes to learn about the great history of the Web.

With over 135,000 educational podcasts produced in 2020, the audio format is booming. The productions are increasing, the audience is growing with 90 million listenings per month and the engagement rates are very good: 93% of people listen to podcasts in their entirety or almost. 

Coorpacademy innovates by launching an audiolearning series of 5 episodes to better understand the Web and thus develop digital skills, to accompany the training of employees and more broadly, the digital transformation of companies. 

Cybercafé is a discussion between Yann and Lya. Every morning, Yann takes his coffee with his virtual assistant. He shares his questions about the vast world of the Web while Lya corrects him, informs him, and gives him information on a multitude of digital-related topics. 

With this format, which is conducive to storytelling and arouses emotions, Coorpacademy relies on the audio to allow the learner to be truly immersed in the world of Yann and Lya, as Laurence Mijoin-Duroche, in charge of pedagogical innovation at Coorpacademy explains: 

“Digital culture is a strong axis of Coorpacademy’s catalog. This is why we chose audio to tell the story of the Web. The audio format offers us plenty of possibilities, especially with storytelling, sound design, and sound staging, which engages the learner and optimizes concentration.”

Because there are many ways of learning, Coorpacademy integrates audiolearning into its training catalog and optimizes its global digital learning offer. Learning through various learning formats allows better retention of information, as well as a more diverse content proposal, to adapt to all uses. The audio format is accessible everywhere, practical for the learner, and offers a multitude of creation tools, to always better accompany training in companies. 

 

International partnership: Coorpacademy will distribute Cegos e-learning solutions in Europe [Press Release]

 

Cegos, a worldwide leader in learning & development, and Coorpacademy, a EdTech startup which deploys a digital learning platform adapted to the learners’ new uses, sign a distribution partnership agreement.

Through this new partnership, Coorpacademy customers will now have access to Cegos’ e-learning catalog on Soft Skills (in three different Html5 formats). This premium content will be available to Coorpacademy customers in France, Germany, Switzerland and in the UK.

Founded in 2013, Coorpacademy is a European EdTech startup specialized in innovative, scalable corporate digital learning solutions. Based in Paris and Lausanne, at the EPFL (Swiss Federal Institute of Technology)’s campus, the company is at the heart of Learning Sciences and Educational Technology Research, partnering with EPFL’s Research Centers. Thanks to its digital Learning Experience Platform, Coorpacademy supports companies’ transformation and efficiency by engaging their employees, partners and clients in upskilling on any topic central to their competitiveness, thus reaching top quartile engagement rates. To unleash the desire to learn, Coorpacademy has developed a proprietary Saas platform delivering latest generation instructional design backed by Ecole Polytechnique Fédérale de Lausanne Innovation labs, making corporate learning more fun, flexible and collaborative, truly centered on the end-user: the learner. Coorpacademy is part of the EdTech France association.

With its international culture and French origins, the Cegos Group is both a keen observer and a dedicated player in the world of work and business. The Cegos Group deploys a global offering, including turnkey and tailored training and development, operational consultancy, Digital Learning, Managed Training Services, international training projects, and certificate or diploma courses.

Running its own operations in 11 European, Asian and Latin American countries, Cegos is also active in over 50 countries through its network of partners and distributors, which are all leading e-learning solutions providers. Thanks to this network, its Catalogue on Soft Skills has 2.5 million learners per year.

Arnauld Mitre, co-founder of Coorpacademy, explains: “Since our creation in 2013, our vision of learning has been supported by outstanding, premium, unrivaled learning content and our ambition has been to offer the best possible learning experience to our learners. We have observed that our methods, from flipped learning to courses co-edited with top industry experts, showed high engagement rates amongst learners. We also thought that it was time for us to give our learners a pluralistic content offering in order to become a learning hub for top qualitative content. This is why we’re very proud to unveil this first partnership with Cegos, whose content catalog quality has been acknowledged worldwide and has won multiple awards. We’re thrilled to celebrate this major milestone in becoming a hub, allowing learners to find the best available content, with Cegos’ offer plus our existing catalog on learning soft skills.”

Pascal Debordes, Head of Channels and Alliances at Cegos Group, adds: “We are particularly proud to start this partnership with Coorpacademy. This fast-growing company and Cegos share the same learning & development conviction. Digital transformation and technological breakthroughs are revolutionising jobs and skills. The challenge is even more significant with the global health crisis we are facing, and which will have huge consequences on employment and organizations: millions of employees around the world will have to upgrade or refresh their skills through learning. More than ever, L&D has a crucial role to play. The power and the services provided by the Coorpacademy Learning Experience Platform (LXP) coupled with the innovation and the 18 languages of our Soft Skills catalogue is a premium answer to skills development challenges that companies need to address.”

If you want to discover more about the partnership, it’s here.

Digital Learning won’t wait any longer!

 

Discover this new article from Jean-Marc Tassetto, co-founder of Coorpacademy, on how digital learning won’t wait any longer. This article has been published in French in l’Agefi, a Swiss economic and financial newspaper: discover it in its original version here!

Digital Learning won’t wait any longer!

Digital learning allows people to train rapidly and at scale. However, in order to turn behavior from traditional training programs (slow but efficient in the long term) to fast and scalable programs, we need incentive – immediacy. In a report published in the early months of 2020, the World Economic Forum was already advising on the urgent need to upskill and reskill, and to train for tomorrow’s jobs. 

Technological evolution created an urgent need to accelerate companies’ transformations.  Not just digital transformation, but also organizational, social, managerial, and ecological.  However, although that urgency was present, it was not really tangible or driving behavior. In our daily professional lives, new digital tools have changed the way we work including new agile methods and redefined hierarchical structures, but learning and acquiring new skills took time. Back then, we had time.

A new emergency has now arisen, one with a barbaric name,  nanometric size and an exponential reproduction rate. Covid-19 has completely modified our behavior, personal as well as professional, and has created an even greater sense of uncertainty than the 4th industrial revolution and its technological evolutions. Overnight, as we all found ourselves confined, we had to use those new digital tools to communicate with our relatives and coworkers; to work remotely with efficiency.  We had to implement new agile project management methods to manage our teams remotely and to attend webinars instead of events. Microsoft has announced that all events this year will now be planned and conceptualized first as virtual events.  The huge expansion of applications like Zoom, Slack and Microsoft Teams demonstrates that the adoption process has been quick and brutal. At the end of 2019, Zoom had 10 million users. Today, they number more than 200 million!

We have been thrust into these new ways of operating. And the new ways require new skills. We need to acquire those skills quickly, then master and build upon our knowledge fast!  The next problem is that tomorrow is more uncertain than ever. Like all pandemics, the Covid-19 outbreak will end – but then what?  How then to learn quickly, rapidly, en masse, in order to meet this emergency while reducing uncertainty in the future?

Early March 2020 McKinsey studies show that almost 100% of face-to-face training has been cancelled or postponed until at least the beginning of July. But the end of face-to-face training can’t mean the end of learning. Technological evolutions won’t stop. New jobs will emerge, work methods will drastically change. Our workplaces, whether we are blue or white collar workers, will be transformed (we will take protective measures for months to come, our spaces will be rethought, the health of coworkers will be paramount). The sector that has had to go through these changes already and at speed is, obviously, the health sector.

When thousands of nurses, psychiatrists, surgeons, caregivers, pediatricians, midwives and others were called on to help in the battle against Covid-19, they had to uspkill or reskill to meet urgent respiratory crises, an area otherwise the domain of specialists.  They had to upskill, yes, but they had to do it fast, because the virus wasn’t going to wait.

On March 16th,  I sent a text to one of the Vice Presidents of AP-HP (Paris Hospitals) offering the Coorpacademy platform pro bono for the medical staff.  He responded in 7 minutes.  This showed me two things: first, the need for new skills was, for him, as important as the need for masks, ICU beds and ventilators. Second, that scalable decisions could be taken very quickly. The day after that text, we had the platform ready. 10 days later, 20,000 caregivers and medical staff had been trained on it, with  70% of courses completed on mobile phones. This demonstrates the need to train flexibly in an emergency situation. We found extremely engaged behaviors with a strong motivation to upskill quickly.  This is where digital learning comes into its own. Digital learning makes it possible to learn rapidly, at scale, in changing and challenging situations, on any device, at any time of day.

We speak a lot about the world of tomorrow like we are currently in a pause, in a spatial and temporal bubble. My belief is that lifelong learning (through face-to-face training or via digital learning platforms) will allow anyone to upskill and expand one’s employability by accessing the best content at any time. Lifelong learning is an essential building block for the world of tomorrow.

Jean-Marc Tassetto.

To read this article in l’Agefi (in French), it’s here!

Coorpacademy trained 20,000 medical professionals and caregivers in 2 weeks during the COVID-19 outbreak

 

This article has been published in Les Echos, an economic French newspaper, and has been written by Déborah Loye. You can find it here in its original version.

Coorpacademy trained 20,000 medical professionals and caregivers in 2 weeks during the COVID-19 outbreak

The startup specialized in online training for large corporations launched a pro bono platform for medical professionals and caregivers. In particular, they can train in resuscitation processes.

 

Specialized in online training for large corporations, Coorpacademy, founded in 2013 by the former Google France Managing Director, and which raised 13 million euros, had no intent to position itself in the medical field before the coronavirus outbreak.

Training in resuscitation

Antoine Poincaré, Coorpacademy’s Director of Sales, explains: “We only had a small ongoing research project with the AP-HP (Paris Hospitals) before that. The day before the confinement in France, we’ve suggested to them that we could launch a series of online training courses based on Covid-19 recommendations, for their medical staff. They answered positively right away!” At this moment, the AP-HP is expecting to call for renforcements for resuscitation in other medical fields, and even in the poll of interns and medical students. The need for skills is urgent.

At Coorpacademy, 15 people are mobilized among the 45 employees, in order to launch the platform and to make it up and running. “We gathered existing videos and shot others, which we keep doing“, Antoine Poincaré indicates. The training material is very practical, and allows medical staff to act fast with resources available. “The platform looks like Netflix, with series of online training courses.“

Martin Hirsch is the Managing Director of the AP-HP.

In two weeks, the Coorpacademy platform saw more than 20,000 people signing up. Less than half are nurses, 30 % are doctors, 10 % are midwives and 14 % have other specialties. For Coorpacademy, offering this service, the goal is to make it known by as many people as possible.

“For now, people mainly know us thanks to word of mouth“, Antoine Poincaré says. The AP-HP wrote a press release about the partnership and Martin Hirsch, its Managing Director, published a tweet praising the initiative. “We think the platform will be particularly helpful for hospitals taking in charge COVID-19 patients“, Antoine Poincaré estimates.

Déborah Loye.

If you want to read the article in its original form, in French, it’s here.

If you want to share the platform, it’s here.

Entertain to learn or learn while being entertained? An article from Jean-Marc Tassetto in l’Agefi

 

Time is a scarce resource. Thin line between personal and professional lives, abundance of unsolicited notifications, limited attention span… According to a Josh Bersin for Deloitte study, which described a corporate learner today, ⅔ of respondents complain about not having enough time to do their jobs. From there, it seems a bit unreasonable to think that these will find and allocate some time to train in addition to their daily work…

Because it is massive, ubiquitous, fast to implement, digital learning can help. But it is not enough for you and me to train everyday assiduously. Engagement rates on digital learning platforms are historically low. Engage learners, maintain activity or high course completion rates as well as keeping a high user satisfaction – which can be monitored by the Net Promoter Score – are still big challenges. 

How do we raise then these indicators while keeping in mind that we lack time and that training is still usually something that is mandatory and enforced more than something we really want to do? To bring some elements to answer this question, let’s start from a simple factual observation: what do we regularly do when we have some time to spare? We watch a movie, a TV show or any other form of entertainment: in one word, we have fun!

Tackling the issue the right way

One way to tackle the lack of time issue while delivering training is to consider the Netflix, Disney, Fortnite side. The entertainment companies. To tackle the issue the right way: we don’t want to add fun, engaging and playful features to something boring but we want to start from an engaging format and add learning to it.

From Jean Piaget to Donald Winnicott, from Mélanie Klein to Anna Freud, psychoanalysts, psychologists and pedagogues acknowledge the importance and the impact of the game in learning processes. It seems obvious then that the entertainment field seems to be the right one – engaging, fun, ludic – for learning to be added to it. 

Did you like Bandersnatch, the Black Mirror interactive episode with multiple endings, available on Netflix? Using the same format, why not conceive a course taking a learner through a recruitment interview, where you can use different answers, with multiple endings, with alternative routes, while you actually learn how to conduct a business interview?

Are you playing Escape Games during your corporate events or with your friends? We have developed a digital Escape Game at Coorpacademy for a learner to know better the Coorpacademy platform and its content. And engagement rates showed it was a major success!

Avoiding the ‘pure game’ dimension

Entertainment creates habits, recommendation engines bring a communitarian dimension: it is very clear that the game – and it’s not new – is a very powerful ally to education. According to the study The Future of Entertainment from Havas x Cannes Lion published in May 2019, to the question “Which field should be improved by entertainment?”, 62% of respondents said ‘education’. And to the question “What should entertainment do?”, 88% of respondents answered ‘to educate and empower people’. 

In the end, we need to reapply the digital experience to what scientists and pedagogues know already – while avoiding the trap of going ‘full game’. Entertainment and learning can and should work together. So let’s dream of a course a learner will praise at the coffee machine in the morning, like this exciting movie he or she saw the day before…

This article from Jean-Marc Tassetto, co-founder of Coorpacademy, was originally published in French in the Swiss newspaper l’Agefi. If you want to read it in its original form, it’s here. 

E-learning: A simpler approach, please?

 

This article from Antoine Poincaré, Head of Sales at Coorpacademy, featured in Training Journal in the November edition – the UK’s most influential Learning & Development publication – argues the case for a fuss-free way to produce e-learning. 

Discover the article!

E-learning: A simpler approach, please?

Antoine Poincaré argues the case for a fuss-free way to produce e-learning.

The good news is that we all agree we’ve moved beyond SCORM in e-learning. The bad news is, have we really?

There’s no contradiction, because what’s happened is that SCORM was so dominant for such a long period that it’s very hard for the sector to shake off the paradigm. The issue is that its legacy is limiting the way we design content, and therefore is harming learners, as well as an important but neglected constituency – the e-learning designer. Let’s refresh our memory to see why.

SCORM stands for shareable content object reference model, and is a model that was all about creating units of online training material that could be shared across systems. 

SCORM defined how to create shareable content objects that could be reused in different systems and contexts and was a useful innovation.

The problem is that all these years later we have ended up with two major SCORM-related issues. First, it’s an old standard since its last official update was in 2004, so what it offers is not suitable for the way we work with content today.

The second problem is that along with the standard came software to build SCORM-aligned course content, which has been shaping the way we have been consuming e-learning ever since. 

The first feature developed with this software was the ‘import my PowerPoint deck’ tool and too much of the market never progressed any further. It’s easy to appreciate how this came to pass: PowerPoint is the norm in the classroom training context, so let’s apply what we know works here to the online setting when moving learning and development online.

Let’s get disruptive.

But when Elon Musk started PayPal, he didn’t approach NatWest and ask them how they would approach creating an online bank; he developed something disruptive and new. But that’s what we just don’t really do yet in the e-learning world.

In e-learning, we never progressed beyond the SCORM view of the world and that dominant PPT metaphor. As a result, we’ve had a full generation of training L&D professionals uploading PowerPoint decks into learning management systems and presenting that to group of learners. 

Fortunately, there was a step forward in 2013 when the global learning industry decided not everything has to be SCORM-compliant. At at once, great new Edtech start-ups came along promoting new, more stimulating delivery styles and UX, including mobile-first content. 

Unfortunately, along the way too many of the new players neglected that important constituency: the e-learning designers – who are now challenged to produce new and engaging content for these new platforms, but with tools that are almost antiquarian in look and feel. 

As a result, a huge question mark hangs over content creation and authoring; will it be easy to create and engaging enough?

At the same time, we are demanding these same content creators and authors improve their skillsets. The ideal list presented in the Learning & Performance Institute’s Capability Map which features 25 skills across five categories aimed at individuals and teams, and ranging in scope from strategy to learning facilitation. 

It’s hard to imagine how we can expect to add great user interface, design, composition, audio video, platform and art competencies, to name some of what makes great content that engage users. 

Today’s e-learning content creator demands more.

We need a solution that will help inspire and empower today’s e-learning content created. In effect, it’s high time a WordPress or a Wix emerged for learning content creation. After all, in the 2000s it became possible to build great websites with easy-to-use tools which allowed people to create them without the need to ever look at the Javascript and string exception handling that lay behind them.

Yet no equivalent revolution has taken place in the world of e-learning. Most e-learning designers are still stuck in the e-learning equivalent of that raw html hacking phase. E-learning designers need great, easy-to-use, drag and drop interfaces that hide technical complexity and promote creativity.

That way, they can devote their creative talents to developing the user interface, design, composition, audio video, platform and art skills with the best tools at their fingertips.

E-learning designers need great, easy-to-use, drag and drop interfaces that hide technical complexity and promote creativity.

After all, active learning is not the same as passive consumption of a PowerPoint slide or a 10-minute video. To truly engage, learning has to be structured, measured, involving. There must be useful, participative activities for the learner, and that activity has to be tracked and evaluated. You need to keep the learner motivated, supported, and on top of their own learning journey.

In addition, there must be ways to work and access the same content through multiple modes, from traditional study to something more playful. It should be consumable in multiple ways and times, solo or as a group activity. It has to be scalable and look great, but still track and provide quantifiable metrics that show the specific skills the learner is acquiring, or struggling to grasp.

Achieve design goals.

So, let’s get to a stage where there is a Wix to help designers achieve those instructional design goals. Workplace learning influencer Josh Bersin says in his 2019 analysis on HR tech trends: “While we’d all like to have a YouTube system at work, there are times when we need a [structured way] that steps you through an entire curriculum and actually delivers you at a point where you have truly learned a new body of knowledge.”

You can only achieve this via a learning platform that is entreprise-class, and data-based from end to end, and was designed to put the learner at the heart of every process. 

Noted senior learning transformation strategist Lori Niles-Hofmann recently stated: “Over time, we have expected the standard instructional designer to be both an expert in designing content as technically proficient in one or more rapid authoring tools. But I have rarely met anyone good at both – and the fact is, rapid authoring tools deliver the weirdest digital learning experience, unlike anything else online. 

“Likewise, you cannot get detailed analytics unless you know xAPI, which is again another coding skill. You have to know how to break Storyline 360 code and add xAPI, but I want an e-learning tool which is exactly like SquareSpace – but which can do quizzes! I want it to build digital experiences easily, and have the robust data behind it without me having to code one single thing.” 

Insightful remarks from commentators like Bersin and Niles-Hoffman help us the see what a ‘Wix for e-learning for learning content creation’ would look like. A few Edtech innovators and learning platform providers are designing solutions with the content creator and the learner simultaneously in view. We owe it to all the frustrated content builders out there to deliver on the experience promise for all our users. 

Antoine Poincaré, Head of Sales at Coorpacademy. 

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