Is e-learning about to go through a major transformation?

By Jean-Marc Tassetto, co-founder of Coorpacademy.

This article has been originally published in IT Pro Portal, one of the UK’s leading and most respected technology information resources. To read it in its original and complete form, it’s here.

Here are some extracts of the article:

“E-learning has hit the doldrums. Practitioners and customers can protest all they like, but e-learning isn’t delivering on the educational revolution it promised. You only have to look at the student dropout statistics to see that something needs to be done to put it back on the rails.”

[…]

“There are a large number of people that just aren’t completing courses their organisations have paid for and engagement rates are worryingly low. Our data suggests that 2 and 3 per cent is not unusual for a large proportion of corporate training modules on offer.

So why do we have this black cloud sitting over e-learning? The simple reason is that we have ignored content in e-learning at the expense of the way we deliver and administer it. This means that the Learning Management System (LMS), which is seen as an enormous benefit by the HR administrator, offers little for the learner. This is a crucial point as if the learner isn’t engaged there is absolutely no learning taking place.”

[…]

“LEPs (i.e. Learning Experience Platforms) deliver a consumer-like experience. Firstly, learners recognise their way around from the applications they use on their own devices on a daily basis. Tailored training recommendations prepare their skill sets for individual roles they may take up in the future.

This directly connects e-learning requirements with a learners’ personal goals and experiences – and shows them how they are part of the wider organisational picture. LEPs can achieve this by embedding learning into the learner’s daily activities or the applications on which learners spend the most time.

Employees today are looking at intuitive interfaces they recognise that fit seamlessly into the workflow. They expect a Netflix-like experience in their e-learning solution, for example. Traditional e-Learning just can’t deliver on these expectations.”

[…]

“Organisations need to get the learning experience back to the top of the list. They need to re-think training as a very similar experience to the ones employees look for in their own apps – content that is diverse, interesting and very easily accessible. Mobile, always on, always available, delivered in engaging, bite-sized chunks that are engaging and fill gaps in knowledge where they exist. And where appropriate, utilise engagement techniques like gamification, online competitions and quizzes between learners. Both designed to end the isolated e-learning experiences that lead to users dropping off e-Learning courses.”

Find out more by reading the complete article on IT Pro Portal.

 

 

Employers buy into ‘Netflixisation’ of executive education – an article in the Financial Times

 

To read the article “Employers buy into ‘Netflixisation’ of executive education” published in the Financial Times, it’s here!

Is E-Learning On The Brink Of An Engagement Revolution?

This piece written by Jean-Marc Tassetto, co-founder of Coorpacademy and former Google France CEO, has been originally published on Computer Business Review. To read it in its original form, it’s here!

Coorpacademy CEO and former head of Google France Jean-Marc Tassetto on why companies serious about training need to embrace a new generation of elearning

Elearning can pretend all it likes, but its practitioners and more importantly its customers know it’s in trouble.

The current average completion rate for MOOCs, massive open online courses, averages out at a very low 15 percent, while some studies put the drop-out rates for online at about 70 percent compared with an average of 15 percent for classroom training.

That’s a lot of people not completing what you paid for, and engagement rates are perilously low, as well – our data suggests 2 to 3 percent is not uncommon for a lot of corporate training.

That turns your training budget into an expensive resource-wasting tick-boxing exercise, and also makes any attempt to convince your staff you are serious about helping reskilling them to remain competitive for a near future highly-automated fourth industrial age basically non-credible.

The reason is that we have neglected content in elearning at the expense of the way we deliver and administer it – hence the Learning Management System (LMS), which is great for the HR administrator, and less good for the learner. That’s actually critical, as no learner, no learning. As Benjamin Franklin famously said, “Tell me and I forget, show me and I remember, involve me and I learn.”

This is where traditional elearning falls down. It’s all about the telling and showing, but there is not enough involving. So do we need to jettison the LMS? No, they are a hugely useful L&D workhorse, especially in a large MNC context. But they need to be supplemented by new software tools, recently christened by Gartner as the ‘Learning Experience Platform’ (LEP).

As the analyst firm recommends, anyone who wants their team to learn the new skills they need needs to “place the learner’s experience and the solution’s usability at the top of the priority list for any new learning project. Evaluate emerging LEPs to enhance (or extend) existing LMS platforms”.

What is an LEP?

If an LMS is your training management mainstay, how does an LEP differ and more interestingly how does it secure user engagement? An LEP, according to Gartner, is an additional portal layer that expands (i.e., range of content) and enhances (i.e., personalisation) the learner’s interaction. In contrast, the LEP offers “a better learner experience through improved personalisation via adaptive learning, recommendations and individual learning paths.”

Elearning content needs to be consumer-like, intelligent and integrated into the flow of work.

After all, staff need training that informs them of business trends that are going to affect them now, or will ready them for roles they encounter in the near future, helping to build or hone skills that they may personally lack. That means eLearning needs to be directly connected to your learners’ personal goals and experiences – and even better, linked into the wider company vision to show learners how they are an integral part of the wider story.

LEPs can do this by embedding learning into the learner’s daily activities or the applications on which learners spend the most time. Once again, traditional eLearning is not up to the task here, and we need new content creation models – most likely in the form of a ‘Netflix of Learning’, elearning software that will be “consumer-like, intelligent, and integrated into the flow of work”, as Deloitte has put it.

Less show and tell: more engagement

What will that look like in practice? It looks very like what your workforce is doing in their day-to-day lives. They look for content on their phones, filling in dead time, checking out the Internet to plug any lack of understanding as soon as it is identified. To relax, they check Facebook or play a game for a minute or two.

Think of the next generation of training as very similar – mobile, always available, delivered in engaging, bite-sized bursts that only fills in gaps in your knowledge where they exist. And where appropriate, involving fun and proven engagement techniques like gamification, online competitions between learners – thus ending the isolated elearning experiences that lead to user attrition.

To shake off its current malaise and start being useful again, elearning needs to complement its existing LMS and other training support with the best of a customised LEP approach. That’s one that truly involves the learner, rather than a one-size-fits-all course that simply shows and tells her information that not only fails to engage, but fails much more critically: by not equipping her for a very complex workplace future.

Gartner has identified the Learning Experience Platforms as a market segment in Corporate Learning Suites: what does this mean?

 

New learning models have emerged within organizations these past years thanks to the impulsion of a wider ecosystem dedicated to offer various and differentiating learning experiences to the end-user. The new Gartner Market Guide 2018 for Corporate Learning Suites reflects this new Corporate Learning Environment, where LEPs (Learning Experience Platforms) are now differentiated from the traditional LMSs (Learning Management Systems).

The Corporate Learning market is already a multi-billion market, and growing by the minute. Major players are merging, like when Degreed acquired Pathgather to become a leader in the Learning Experience Platform segment across the Atlantic. In May, Fuse Universal raised 20 million dollars to expand its learning system. Those are just a few examples. Everyday, players in this market are coming with new ways of learning, user-centric and aiming at protecting people’s employability in the future. And Coorpacademy in all that? We could see these M&As or fundraising as a threat, a rivalry… But this is not the case. We see that as a confirmation – now also confirmed by the leading research company in the world – of the need for companies all over the world to implement new, innovative, engaging learning systems. As a confirmation of our convictions. Companies all over the world have understood the need to invest in these Learning Experience Platforms to create value, train their assets, increase their training capabilities. To be, in the end, more competitive on their markets.

Is there a better way to explain what a Learning Experience Platform (LEP, or LXP) is than doing a short explanation course on our Learning Experience Platform? By clicking on this link, you’ll end up on a short series of questions helping you to understand what a LEP is and if you need one. All of that while getting a first glimpse of Coorpacademy’s Learning Experience. Test your knowledge on LEPs!

Our latest innovations, products or offerings, and our conviction for the past 5 years, illustrate this new market segment. With our micro-learning offering, learners can learn whenever they want in 5 minutes, not more, not less. Let’s say you have a meeting on GDPR in 5 minutes and you want to brush up your knowledge on it in a short span of time, it’s possible by doing a micro-learning course. Micro-learning adapts to the plurality of learners’ needs. If you want to get a glimpse of our micro-learning experience, you can check 5’Learning out, a 5 minute training nugget delivered directly in your mailbox every two days. With nano-learning (an even shorter span of time – down to one question), the learner can for example meet a specific learning objective with a chatbot asking him a question.

In order to create the most personalized and user-centric Learning Experience, we are data-driven – we will look beyond the classical KPIs such as completion rates to focus on behavioural data and study learners’ types and actions: is the learner curious? Performant? Does he or she come back often to play all new releases or does he or she want to focus on specific topics? All this data will help us create a Learning Experience that suits every needs.

Because, at the end of the day, learning must be an experience. An engaging one, a rewarding one, an unforgettable one.

We are glad we’re recognized as a Learning Experience Platform.

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