Interview BNP Paribas Asset Management: Digit’learning, an upskilling tool with gaming elements

 

To accelerate the upskilling of branch advisors and “deliver durable returns on investment for our customers in the long term”, BNP PARIBAS ASSET MANAGEMENT, the group’s division specialising in asset management, chose to complement its training package (in-class and online) with an innovative digital learning solution: the Digit’learning platform.

Developed by Coorpacademy and co-created with the company’s marketing department, the platform offers several training courses on BNP Paribas Asset Management’s financial products. 6,000 advisors have used the platform since 2018 to develop their expertise.

On the forefront of innovation, the company headed by Frédéric Janbon just announced the reinforcement of its commitment to sustainable investments.

We sat down with Sylvie Vazelle-Tenaud, Head Of Marketing For IndividualsAdvisors and Online Banks, and Camille Lafon, E-Marketing Manager, who were kind enough to answer our questions.

 What are your main functions within BNP Paribas Asset Management?

Our role is to conduct the promotion of BNP Paribas Asset Management products within the BNP Paribas group’s distribution networks and towards individual clients. We also provide our sales teams in different countries innovative digital marketing solutions to help them conduct efficient training and provide the right information for branch advisors.

What was the problem you wanted to solve with Coorpacademy? And what was your objective?

We wanted to increase the expertise of our branch advisors on BNP Paribas Asset Management products. Considering the number of people targeted (nearly 12,000 employees), we needed a solution that would complement the training and information provided by BNP Paribas Asset Management sales representatives in the field. The digital solution was the most efficient way to reach that objective quickly.

How do advisors become familiar with BNP Paribas Asset Management products?

We use two ways to help them build their expertise and learn on BNP Paribas Asset Management products.

The first way is conducted either through physical presence in the field or via web-conferences with BNP Paribas Asset Management sales teams in every country where BNP Paribas has a distribution network.

The second way is done remotely, with pedagogical videos, online learning modules and games on digital platforms deployed across the entire network worldwide (challenges for building virtual allocation portfolios, for example)

What did the Coorpacademy platform add to the equation?

The Coorpacademy platform provided innovation and pedagogy. It is different from traditional online learning thanks to its additional gaming aspect. It also offers flexibility in learning without being time-consuming, as the average duration of an entire learning journey is 20 minutes. Employees build their expertise in record time while having fun!

The learners seem to be open to playing and use the gaming functionalities a lot (over 70,000 battles have been initiated). Do you think gamification is a key success factor in acquiring expertise?

Yes, absolutely. We present the platform as a tool for gaining expertise with a gaming aspect. In our communication, we mainly highlight the functionality of “lives” (to complete a level, an employee has 3 lives, represented as hearts on the platform; one wrong answer and they lose a heart/life, after 3 wrong answers, they must start again with a new quiz). We also highlight the fact they can earn stars (stars reward the completion of a course: the ranking of employees is ultimately defined by the number of stars earned). This functionality enables us to generate emulation between employees and make them want to take the courses again. Conversely, we didn’t communicate very much about battles (a functionality on the Coorpacademy platform which lets a player challenge another one on a course, with stars to win for the player with the most correct answers) but the employees discovered that functionality on their own and loved it!

 What are the main results you observed?

Lots of enthusiasm! User feedback is a good indicator:

  • “Great digital initiative! Very good pedagogical approach.”
  • “The platform is user-friendly thanks to the battles, much better than traditional online learning!”
  • “Very clear, the videos are graphically pleasing, and just the right length!”
  • “A way of revising that is quick and efficient, very succinct content, congenial platform.”

And once people are connected, the activation rate is high, the courses are often taken to the end, and the employees are even asking for more programs. The gaming functionalities are highly used and have a strong part in the enthusiasm surrounding the platform.

How do you create your tailor-made courses on the Coorpacademy platform?

We work according to the commercial calendar of each country and create upskilling programs designed to support the reach of pre-defined commercial objectives. At the marketing department, we define with the BNP Paribas Asset Management sales teams the content of the courses, which is then validated by the concerned distribution network. Once this step is over, the marketing team takes charge of the writing process of the scripts, makes suggestions for the videos, and everything is sent for production to Coorpacademy.

We generally launch one program per trimester in each country. We have already completed 10, and we have a dozen more in the pipeline for 2019!

Thank you very much! 

Thank you!

 

Coorpacademy in the Top 5 hottest startups in Switzerland

 

Coorpacademy has been selected by The Next Web in the Top 5 hottest startups in Switzerland! TNW showcases the hottest young scale-ups in all European countries and Israel based on their performance, growth, and potential, which will all be represented at the TNW Conference in Amsterdam on May 9th 2019.

As Switzerland has been named the most innovative country in the world for eight years in a row by the Global Innovation Index, and ranked the second best startup ecosystem by the Global Entrepreneurship Index, Coorpacademy is proud to thrive in this startup heaven!

The Next Web describes Coorpacademy: “Coorpacademy is one of the fastest growing Edtech companies in Europe. The platform allows companies to train their employees through fun and interactive online courses on soft skills available off the shelf. The start-up is at the heart of research into new learning methods and is an expert in adapting its customers’ training content to new learning methodologies. Since its founding, they’ve raised €14 million, provided their services to over 150 enterprise clients and signed partnerships with more than 40 content partners. They are currently expanding internationally into the UK market and are growing their presence in France and Switzerland.

Discover the full article on The Next Web website!

Is LXP the new LMS?

 

Coorpacademy co-founder and former head of Google France Jean-Marc Tassetto explains why a new breed of e-learning solutions are making the learner, not the training booker, the focus.

Jean-Marc Tassetto, co-founder of Coorpacademy, wrote this new piece published in Enterprise Times, a British online business technology magazine website.

Discover the full article here!

Here are some extracts from the article:

“Learning Management Systems (LMS) have been the central and most talked-about technology in the e-learning and corporate Learning & Development (L&D) space for the last 20 years. The problem: they are really there for course bookers, not the road warriors who actually need the training. A gap that has led to the rise of a new, more learner-centric, class of e-learning software, the ‘LXP’.

Influential L&D sector analyst Josh Bersin coined the term a few years ago. However, the idea was really properly sanctioned when Gartner gave it the seal of approval earlier this year.

[…]

“Companies that only use an LMS typically have an administrative team managing the software and deciding what courses and training modules will be made available, with content choices made by Learning & Development managers and executives. The vast majority of employees cannot directly influence their learning experiences or content offerings.

Instead, learning needs to be embedded into the learner’s daily activities or the applications on which learners spend the most time, and we need new content creation models. Most likely in the form of e-learning that is smart, consumer-like and properly integrated into the flow of everyday activity.

An LXP, then, should reflect how we all behave in our day-to-day lives – how we look for content on our smartphones and address any knowledge shortfall as soon as it is identified.”

[…]

“Instead of privileging the administrator, however, LXPs are designed to cater to the learner’s immediate and future needs and be adjustable to their level, employing a range of tools to do so. Asking them questions before any teaching takes place (the flipped pedagogy model) is a great way to pinpoint learning levels. It means users only get offered the lessons they need.

This is the foundation of a move towards adaptive learning, in which content and teaching frameworks are customised to the individual. Such learner-centric platforms work and can secure high user engagement levels. Take the example of one of our users, Schneider Electric, which places user centricity at the heart of its training: “Individuals are able to self-pace their learning, and we are experimenting with mobile learning as the next frontier in this journey. Digital learning is now a way of life here.”

To read the article in its original form, it’s here!

Here are other articles from Jean-Marc Tassetto, co-founder of Coorpacademy:

Computational Thinking: a key skill in the 21st century – TrainingZone

Learner Engagement: why any corporate learning has to have the learner at its centre – TrainingZone

Computational Thinking will be vital for the future job market – Enterprise Times

 

Corporate Digital Learning trends for 2019, by Josh Bersin

 

What is a Program Delivery Platform?

Josh Bersin recently edited his “HR Technology Market 2019: Disruption Ahead report, in which he analyzes the latest trends shaping the HR technologies market.

Who’s Josh Bersin?

Josh Bersin is an analyst, author, educator, and thought leader focusing on the global talent market and the challenges and trends impacting business workforces around the world. He studies the world of work, HR and leadership practices, and the broad talent technology market. He is often cited as one of the leading HR and workplace industry analysts in the world. He founded Bersin™ by Deloitte and is frequently featured in talent and business publications such as Forbes, Harvard Business Review, HR Executive, FastCompany, The Wall Street Journal, and CLO Magazine.  He is a regular keynote speaker at industry events and a popular blogger with more than 700,000 followers on LinkedIn.

Josh Bersin was speaking at the HRD Summit in Birmingham on February 5-6th. The Coorpacademy Team also attended this prestigious event.

Among the “HR Technology Market 2019: Disruption Ahead insights, we wanted to dwell on the future disruptions identified by Josh Bersin in the Learning Technologies market.

A few context elements: according to the World Economic Forum’s “Future of Jobs” report, to face the ongoing job revolution due to Artificial Intelligence and automation, each and every employee needs to have an additional 101 days of training by 2022 to remain competitive. This simply can’t happen with legacy learning technologies.

Josh Bersin identified 8 categories of players giving companies the opportunity to have fully integrated training programs with a 360° approach to corporate learning. The possibilities for companies to implement a Corporate Digital Learning complete suite have never been so numerous.

Learning Management Systems (LMS) are in the “basement” of this approach to Corporate Learning. Josh Bersin states: “While companies have purchased more than $8 billion of LMS technology over the last decade, the LMS is no longer the center of corporate learning. As I like to explain, the LMS went the way of the mainframe. It has not disappeared, but it’s now in the basement doing the things it does well. […] In other words, it’s like a learning and training ERP system.”

While LMS technologies focus on piloting corporate training, Josh Bersin identifies 3 user-centered and user-facing categories of players, providing a complete learning experience. Learning Experience Platforms (LEP/LXP), Program Delivery Platforms and Micro-Learning Platforms. It is interesting to note that in the coming years, providing a learning experience won’t be enough anymore. The “YouTube of Learning” model reaches its limitations, “as companies now realize that just “finding content” is not enough. We also need to deliver an integrated learning experience.” A consistent experience, personalized for each learners according to the way he/she learns, the time he/she has, with curated content created for the learner.

Program Delivery Platforms are delivering this. “While we’d all like to have a YouTube system at work, there are times when we need a MOOC-like platform for learning. A MOOC, unlike a single video course, steps you through an entire curriculum and actually delivers you at a point where you have truly learned a new body of knowledge. Sales training, leadership development, onboarding, supervisory training, and engineering are such domains.”

Coorpacademy is recognized as a “Hot Vendor” in this Program Delivery Platforms space. These players provide a complete learning experience with differentiating content giving access to full bodies of knowledge; while also providing a personalized learning path for each and every learner. They also include content creation and curation and are supported by data for learning paths’ personalization. Josh Bersin is convinced that companies will be more and more looking for these types of solutions for their employees.

In the short Corporate Digital Learning life which started at the beginning of the 1990s, Josh Bersin thinks we’re entering a new phase: the “Learning in the Flow of Work” one. This is the phase where learning must be available at anytime in a workday. No more long training sessions requiring to spend days, even sometimes weeks away from work. Companies must give their employees platforms made for them, able to answer individual needs. Which are Program Delivery Platforms.

The Next Generation Learning Experience

 

On February 5-6th, The Coorpacademy Team attended the HRD Summit in Birmingham, United Kingdom.

This year’s event featured such diverse and thought-provoking speakers as Josh Bersin, Thought Leader and founder of Bersin by Deloitte, Gordon Fuller, Chief Learning Officer at IBM and Jon Addison, Head of Talent Solutions at LinkedIn. And Coorpacademy had the chance to speak about the Next Generation Learning Experience at this prestigious event.

The World Economic Forum told us that over a third of the skills (35%) considered important in the workplace were expected to be entirely different by 2020. Racing towards that date companies have been looking for solutions to re-skill and up-skill their workforce – at speed and at scale.

Travis Adams, Sales Manager at Coorpacademy, gave us some clues during the presentation on how to arm your team to go into this bright future.

“To face the ongoing job revolution due to AI and automation, each and every employee needs to have an additional 101 days of training by 2022 to remain competitive. This simply can’t happen with legacy learning technologies, companies now need to increase the tempo”, he said.

Find out more about Coorpacademy’s upcoming events by following us on LinkedIn and Twitter. If you want to know how Coorpacademy can help you upskill your teams, you can reach out to us here!

Coorpacademy number 2 of the top Learning Experience Platforms for 2019!

The American expert on digital learning Craig Weiss ranked Coorpacademy 2nd in the top Learning Experience Platforms for 2019!

Who is Craig Weiss?

Craig Weiss is the CEO of The Craig Weiss Group, an American research and advisory company. He was recently named the most influential person in the world for the digital learning space.

Last June, he was already speaking about Coorpacademy: « This LXP (Coorpacademy) is definitely a fast riser. UI/UX is excellent. Analytical data is quite good. Gamification battles – are very cool. Admin is good and learning environment is strong. Mobile plays well. Video management is superb. » 

What is the full ranking?

  1. Learn Amp (UK)
  2. Coorpacademy (CH-FR)
  3. Degreed (US)
  4. EdCast LXP (US)
  5. Percipio by Skillsoft (US)
  6. 360Learning (FR)
  7. Looop (UK)
  8. TILE by Toolwire (US)
  9. magpipe by Filtered (UK)
  10. me:time by Lumesse (racheté par Saba) (UK)

Discover here Craig Weiss’s newsletter which announced the ranking.

A good way to start off 2019 right!

Improving workplace e-learning for employees

 

This article written by Jean-Marc Tassetto, co-founder of Coorpacademy, has been originally published in Education Technology. To read it in its original form, it’s here.

Coorpacademy co-founder Jean-Marc Tassetto discusses workplace learning, and why technology is essential in supporting employee upskilling.

Sapiens author Yuval Harari has written that the kinds of skills we need in the workplace are radically shifting, with Artificial Intelligence (AI), bioengineering and other emerging technologies making both our lives and what we do between 9 to 5 look very different.

In his latest book, 21 Lessons for the 21st Century, Harari is also now warning us that the future of education is going to be as equally disrupted, given how young people already have far too much information, and that what’s needed instead is to coach people in “the ability to make sense of information, to tell the difference between what is important and what is unimportant, and above all to combine many bits of information into a broad picture of the world.”

Of course, it’s not just futurologists like Harari who are warning the training sector change is afoot. Another is learning industry analyst Edmund Monk, who warns that “The current school student sees learning now as not being about fact retention, but synthesis and analysis of those facts,” and that A-level students will soon be allowed to take their smartphones into their final examinations, as we move away from memory testing into synthesis challenging.

Whether or not that really will happen that soon, surely what we can agree on is that the whole concept of skills, as well as the more crucial question of which ones really matter for employer now and in the near future, is under the microscope.

The rising value of the soft skill

As we continue deeper into the new century, ‘soft’ skills such as critical thinking, communication, working better with other people and creative thinking will end up more in demand, in contrast to the ‘hard’ skills and technical skills that are more reliant on fact-retention.

Indeed, occupations that rely on such soft skills may account for two-thirds of all jobs by 2030 according to Deloitte, while the Manpower 2018 Talent Shortage Survey underlines how transferable soft skills are gaining greater importance, with more than half of employers saying communication skills – written and verbal – are their most valued employee attributes, followed by collaboration and problem solving.

Another study, the World Economic Forum’s recent Future of Jobs study, gives us even more clues as to we can expect. Creativity is one of the top three skills workers will need, it says, and while robots may help us get to where we want to be faster, they cannot as yet beat humans at creative tasks. (Intriguingly, emotional intelligence, an attribute that did not feature in the top 10 in its last (2015) report, has somehow become one of the most desired skills needed in the workplace.)

Learning and Development (L&D) leaders need to accelerate their efforts to upskill and reskill employees – plus say goodbye to long, boring training sessions that are too general to be personalised.

The critical question, then, is how organisations will learn or re-acquire these increasingly desirable new capabilities? Learning and Development (L&D) leaders need to accelerate their efforts to upskill and reskill employees – plus say goodbye to long, boring training sessions that are too general to be personalised, and not at all engaging to today’s learner.

The LXP difference

The good news is that a new generation of digital tools is making training relevant and exciting, delivering what the learning organisation of tomorrow says it will need: the learner at the centre of the learning experience. There is undoubtedly a shift happening from an administrator-centric approach to one of a learner-centric approach, or a Learning Centric Platform (LXP or LEP). For example, analyst group Gartner defines an LXP as an additional portal layer that simultaneously expands (i.e. range of content) and enhances (i.e. delivers greater personalisation) the learner’s interaction.

Given how, when done well, such LXPs provide “a better learner experience through improved personalisation via adaptive learning, recommendations and individual learning paths,” it’s clearly time L&D leaders heeded the cue to get the learning experience back to the top of their list when they think about education technologies.

They also need to re-think training to be more like what people really want to engage with now – think, content that is diverse, interesting and very easily accessible, mobile, always on, always available – delivered in engaging, bite-sized chunks that are engaging and fill gaps in knowledge where they exist.

And, where appropriate, L&D teams should exploit the engagement potential of techniques like gamification, online competitions and quizzes between learners. Neuroscience has shown us that playing stimulates curiosity and the desire to progress, for example, as ‘play’ in the widest sense creates a positive, reinforcing learning experience.

To be successful, a modern workplace learning experience should be deeply integrated with a job position and be directly useful to the learner. Microlearning is a very powerful way to make this happen, and should therefore be well integrated into the learning experience, allowing the employee to directly look for the knowledge she really needs before a meeting, for example. At the same time, the contribution of wider communities of learners should not be underestimated; the ability to interact and measure up to others increases learning capacity.

As a result of the kind of dramatic employment changes people like Harari and organisations like the World Economic Forum predict, it is becoming essential we all examine our long-term employability. Businesses who let up-skilling their staff fall by the wayside because they haven’t revisited training technology requirements will find themselves in a perilous position going forward. So now is the time, perhaps, to think again about your whole position vis-a-vis technology for training.

W: coorpacademy.com

Source : Education Technology, Sunday 11th November 2018. Discover the original article here: https://edtechnology.co.uk/Blog/improving-workplace-e-learning-for-employees/

Is e-learning about to go through a major transformation?

By Jean-Marc Tassetto, co-founder of Coorpacademy.

This article has been originally published in IT Pro Portal, one of the UK’s leading and most respected technology information resources. To read it in its original and complete form, it’s here.

Here are some extracts of the article:

“E-learning has hit the doldrums. Practitioners and customers can protest all they like, but e-learning isn’t delivering on the educational revolution it promised. You only have to look at the student dropout statistics to see that something needs to be done to put it back on the rails.”

[…]

“There are a large number of people that just aren’t completing courses their organisations have paid for and engagement rates are worryingly low. Our data suggests that 2 and 3 per cent is not unusual for a large proportion of corporate training modules on offer.

So why do we have this black cloud sitting over e-learning? The simple reason is that we have ignored content in e-learning at the expense of the way we deliver and administer it. This means that the Learning Management System (LMS), which is seen as an enormous benefit by the HR administrator, offers little for the learner. This is a crucial point as if the learner isn’t engaged there is absolutely no learning taking place.”

[…]

“LEPs (i.e. Learning Experience Platforms) deliver a consumer-like experience. Firstly, learners recognise their way around from the applications they use on their own devices on a daily basis. Tailored training recommendations prepare their skill sets for individual roles they may take up in the future.

This directly connects e-learning requirements with a learners’ personal goals and experiences – and shows them how they are part of the wider organisational picture. LEPs can achieve this by embedding learning into the learner’s daily activities or the applications on which learners spend the most time.

Employees today are looking at intuitive interfaces they recognise that fit seamlessly into the workflow. They expect a Netflix-like experience in their e-learning solution, for example. Traditional e-Learning just can’t deliver on these expectations.”

[…]

“Organisations need to get the learning experience back to the top of the list. They need to re-think training as a very similar experience to the ones employees look for in their own apps – content that is diverse, interesting and very easily accessible. Mobile, always on, always available, delivered in engaging, bite-sized chunks that are engaging and fill gaps in knowledge where they exist. And where appropriate, utilise engagement techniques like gamification, online competitions and quizzes between learners. Both designed to end the isolated e-learning experiences that lead to users dropping off e-Learning courses.”

Find out more by reading the complete article on IT Pro Portal.

 

 

Is E-Learning On The Brink Of An Engagement Revolution?

This piece written by Jean-Marc Tassetto, co-founder of Coorpacademy and former Google France CEO, has been originally published on Computer Business Review. To read it in its original form, it’s here!

Coorpacademy CEO and former head of Google France Jean-Marc Tassetto on why companies serious about training need to embrace a new generation of elearning

Elearning can pretend all it likes, but its practitioners and more importantly its customers know it’s in trouble.

The current average completion rate for MOOCs, massive open online courses, averages out at a very low 15 percent, while some studies put the drop-out rates for online at about 70 percent compared with an average of 15 percent for classroom training.

That’s a lot of people not completing what you paid for, and engagement rates are perilously low, as well – our data suggests 2 to 3 percent is not uncommon for a lot of corporate training.

That turns your training budget into an expensive resource-wasting tick-boxing exercise, and also makes any attempt to convince your staff you are serious about helping reskilling them to remain competitive for a near future highly-automated fourth industrial age basically non-credible.

The reason is that we have neglected content in elearning at the expense of the way we deliver and administer it – hence the Learning Management System (LMS), which is great for the HR administrator, and less good for the learner. That’s actually critical, as no learner, no learning. As Benjamin Franklin famously said, “Tell me and I forget, show me and I remember, involve me and I learn.”

This is where traditional elearning falls down. It’s all about the telling and showing, but there is not enough involving. So do we need to jettison the LMS? No, they are a hugely useful L&D workhorse, especially in a large MNC context. But they need to be supplemented by new software tools, recently christened by Gartner as the ‘Learning Experience Platform’ (LEP).

As the analyst firm recommends, anyone who wants their team to learn the new skills they need needs to “place the learner’s experience and the solution’s usability at the top of the priority list for any new learning project. Evaluate emerging LEPs to enhance (or extend) existing LMS platforms”.

What is an LEP?

If an LMS is your training management mainstay, how does an LEP differ and more interestingly how does it secure user engagement? An LEP, according to Gartner, is an additional portal layer that expands (i.e., range of content) and enhances (i.e., personalisation) the learner’s interaction. In contrast, the LEP offers “a better learner experience through improved personalisation via adaptive learning, recommendations and individual learning paths.”

Elearning content needs to be consumer-like, intelligent and integrated into the flow of work.

After all, staff need training that informs them of business trends that are going to affect them now, or will ready them for roles they encounter in the near future, helping to build or hone skills that they may personally lack. That means eLearning needs to be directly connected to your learners’ personal goals and experiences – and even better, linked into the wider company vision to show learners how they are an integral part of the wider story.

LEPs can do this by embedding learning into the learner’s daily activities or the applications on which learners spend the most time. Once again, traditional eLearning is not up to the task here, and we need new content creation models – most likely in the form of a ‘Netflix of Learning’, elearning software that will be “consumer-like, intelligent, and integrated into the flow of work”, as Deloitte has put it.

Less show and tell: more engagement

What will that look like in practice? It looks very like what your workforce is doing in their day-to-day lives. They look for content on their phones, filling in dead time, checking out the Internet to plug any lack of understanding as soon as it is identified. To relax, they check Facebook or play a game for a minute or two.

Think of the next generation of training as very similar – mobile, always available, delivered in engaging, bite-sized bursts that only fills in gaps in your knowledge where they exist. And where appropriate, involving fun and proven engagement techniques like gamification, online competitions between learners – thus ending the isolated elearning experiences that lead to user attrition.

To shake off its current malaise and start being useful again, elearning needs to complement its existing LMS and other training support with the best of a customised LEP approach. That’s one that truly involves the learner, rather than a one-size-fits-all course that simply shows and tells her information that not only fails to engage, but fails much more critically: by not equipping her for a very complex workplace future.

Voir l'étude de cas