digital culture Archives

Do you speak emojis?

💡 92% of online users use emojis according to an Emogi study. Most commonly used to make a point or share feelings, they have become an integral part of our daily lives. Yet interpreting emojis may become increasingly difficult with the advent of new technologies such as animated emojis or augmented reality, according to Goldman, a law professor at Santa Clara University and author of the article “Emojis and the Law”, published in the Washington Law Review.

Originating from the Japanese “e” (image) and “moji” (character), the word Emoji means drawn letters. These emoticons have been democratised by communication developers such as Apple and Android over the last 10 years, but the first emoji was created in 1999 by Japanese artist Shigetaka Kurita. Today, there are more than 2,000 of them, they have their own World Emoticon Day – 17 July – and are embedded in 2.3 trillion mobile messages every year.

💬 The new codes of communication

Social networks and instant messaging allow us to communicate massively and quickly, whenever we need to. Thus, communication today relies on a tool that allows us to share information more quickly and emojis aim to shorten our messages, to save even more time and to respond to a message in a simple emoticon. They have become an almost universal form of communication, a 🙂 emoji will be the same in France, Spain, the United States as well as in Japan, and it is still difficult to do without them today to give a more human tone to your virtual message.

🚀 An opportunity for businesses

Emojis have become indispensable for punctuating a sentence, accentuating an emotion or slipping an innuendo into a digital conversation. Indeed, some companies or associations are taking advantage of emojis for their advertising campaigns: Domino’s Pizza recently launched a Twitter campaign where people from all over the world could tweet the company with the Pizza Emoji to order one. Associations have also understood the effectiveness that these emojis can bring to their digital communication, such as the nature conservation organisation WWF, which launched an awareness 2.0 campaign using Emojis through the hashtag #EndangeredEmoji in 2016. Thus, it is clear that emojis are no longer just a private conversation and are no longer considered a decorative or innocuous element; they represent a new and improved form of language that has its roots in digital, breaking down language barriers for brands.

And it works! According to a 2019 study by Adobe, more than half of emoji users are more likely to engage with brands that use emoticons online: 60% say they like it when a brand uses emojis that match their personality, 51% say they are more likely to comment on a social media post when it contains emojis, 48% are more likely to follow a brand, and 44% are more likely to buy a product as a result of an advert using emojis.

👥 And for employees

The Adobe study also reveals that 61% of emoji users also say they use emoticons at work, most often (36%) with people at their own level. Employees who use emojis at work report a positive influence on friendliness and camaraderie among colleagues. Indeed, 78% believe that emojis have this influence on affinity between professionals, 74% also say that emojis make positive information or feedback more sincere and 53% believe that they make negative information or feedback easier to accept.

So check out our tips for speaking digital Esperanto at work:

1/ Use emojis yes, but sparingly

The purpose of emojis is not to abuse them. They can be used to soften a message or to structure a post on social networks between several paragraphs, but be careful not to use them to punctuate each of your sentences.

2/ Beware of double meaning emojis!

The same emoji can have different meanings in different cultures, and therefore be a source of misunderstanding. There are already some pitfalls you can avoid:

🙏 Two hands placed firmly against each other, meaning “please” or “thank you” in Japanese culture, have turned into high-fives in our Western cultures.

🍑 Some fruits and vegetables have been hijacked and are no longer truly representative of the produce department we know.

😭 The “Crying Face” emoji is more commonly used to express intense feelings, such as uncontrollable laughter, pride or overwhelming joy. It became the most used emoji on Twitter in 2021, ahead of the “Face with tears of joy” emoji.

To make sure you don’t get it wrong, refer to the emoji encyclopedia.

3/ Test the ground before you start

Find out what people are doing before you start using this new digital language! Take the time to observe whether emojis are common in exchanges and with whom it is more appropriate to use them. The risk? That your message is interpreted as too familiar or impolite.

4/ The keyboard shortcut is your ally

To find your emojis on windows, type Windows logo key + . (dot). This will bring up the emoji keyboard. Select an emoji with the mouse or keep typing to search for an emoji among those available.

If you are a Mac user, simply press Control + Command + Spacebar simultaneously. A window will open in the middle of the screen allowing you to choose from the thousands of emojis in the catalogue.

5/ Be yourself

Finally, emojis can be compared to the non-verbal communication we use in real life. The important thing is to be yourself and not to overdo it, nor to force ourselves to use them if we are not comfortable!

The development of digital technology has forced us to adapt to new forms of communication and to adopt new practices. The introduction of emojis into our online conversations has democratised them, making them an integral part of our digital culture. As society has evolved, emojis have also diversified, offering different skin tones, gender-neutral emojis, and even taking disabilities into account. In fact, 73% of emoji users would like to have more options for customising emojis to better reflect their personal appearance and identity. Thus, the Emoji is now part of modern culture and impacts our daily communication. It has become a form of language that is understood by the majority and should be used wisely.

Coorpacademy is integrated in Teams: when working, collaborating and training are done in the same place

We are witnessing the emergence of new, more ergonomic collaborative tools, designed to communicate in a faster and more organized way. Emails are less and less common and the expression “Slack me“, referring to the collaborative communication platform Slack, is starting to democratize, while in September 2019, the platform exceeded 12 million daily active users. These tools that streamline communication between teams and improve overall productivity are slowly replacing older, more segmented work tools. This is both a digital transformation, which favors the adoption of these digital tools, but it is also a generational transformation of collaboration methods at work. Employees will favor comprehensive, interconnected communication channels, or ecosystems such as Microsoft Teams, which facilitates teamwork and telecommuting by combining instant messaging, video conferencing, and file sharing on its eponymous collaborative platform. By 2020, the Teams platform exceeded 115 million daily active users.

Under pressure from the lockdown and generalization of remote working, companies are adapting and adopting these new tools that allow them to work together on files simultaneously, to organize meetings, conversations, and calls, in short, to collaborate – even remotely – from a single location, common to everyone. You might as well say that next to what these new tools allow, messaging services such as Outlook, almost look like fossils of professional communication. Today, we can have everything at hand on the same interface, designed to facilitate and streamline communication. It’s a natural progression, as the user experience on the platforms improves, the work tools also become easier to handle, and respond even more to the needs of a company.

But then, to truly meet all the needs of your employees and provide them with all the tools to improve their productivity, training must also be part of this ecosystem to naturally integrate into the employees’ workflow. Because a tool is useless if no one uses it, digital training solutions must be accessible directly on these new collaborative tools, because this is where employees are active, but it is also where they encounter the need for training. There is even a parallel between the evolution we are witnessing concerning our working methods, which are becoming more ergonomic, digital, and which respond to a set of needs thanks to the same global solution; and training, which is becoming digitalized, innovating to create formats adapted to the needs of the learners and offering contents with high added value in a single place. Our ambition at Coorpacademy is to make training accessible to all your collaborators and to meet them where they work. Thus, to make training accessible to all, the Coorpacademy platform is integrated into Teams! Indeed, on the Microsoft Teams platform, you can train in 1 click by integrating the Coorpacademy application, which will be accessible directly on your working environment once downloaded.

Work tools are becoming ecosystems and are more and more integrated, to guarantee a secure sharing of information within the whole organization and to promote collaboration. As we mentioned in our article “Learn and work at the same time or when training is just a click away“, training must be integrated into your organization’s productivity spaces, to allow your employees to have access in record time to a catalog of premium course content and thus immediately put into practice the knowledge acquired and optimize the retention of information.

Training in the midst of transformation: a look at the impact of the pandemic

This Wednesday, June 16 at 6:30 pm, Jean-Marc Tassetto, co-founder and CEO of Coorpacademy, will participate in a roundtable discussion on the impact of the pandemic on the EdTech sector in France. During this round table, co-founders and investors of leading companies in this sector will discuss their vision of the future of education following this pandemic that has disrupted the uses. In anticipation of these discussions, discover this article that set the context of post-COVID digital learning.

Educational technologies, commonly referred to as EdTech, represent digital solutions that are revolutionizing the learning experience, through mobile apps, learning platforms, and other mediums. 2020 has redrawn the contours of learning, adapting to the exceptional measures that have been imposed on us, and thus shaping new uses. To say that learning is changing is an understatement. It is transforming.

We have been told for months: stay home! And for the better good. However, this measure raises a major question: how can we ensure that continuous learning is maintained if we are individually isolated at home? To address this issue, we had to implement solutions and take full advantage of the tools at our disposal. Thus, the use of new technologies, which was already obvious for some, has become indispensable for all. Both for educational institutions, which had to organize themselves to guarantee access to education and for companies, which had to reorganize teams and introduce remote working measures, while ensuring remote team training. The use of digital technology has therefore become vital to meet the challenges created by the pandemic and to ensure the smooth running of organizations despite the constraints of this unprecedented context.

The first lockdown allowed the French population to integrate the new digital uses more permanently and intensely. For institutions, distance learning has been adopted very quickly and for companies, between remote working and online training, the use of digital technology has made considerable progress. We are moving towards an era of digitalized training, where digital tools feed the learner’s experience and reinforce the pedagogy. Farewell to the traditional face-to-face courses and the dusty e-learning: they are reinvented to offer a digital learning experience that better adapts to individuals, their learning styles, their educational content consumption habits, and their life rhythms.

To constantly improve the learning experience and adapt to the world in which we evolve, it is necessary to rethink educational formats and ways of delivering information. It is certain that our attention spans are impacted by the use of digital technology, especially with social networks and the culture of immediacy. Accelerated by the COVID19, the use of digital has increased, shaping new habits, which are the beginnings that will shape the of the future of education and training in companies.

To learn more about this future, don’t miss the roundtable discussion on June 16 at 6:30 p.m. organized by Speedinvest, which will feature the leaders of the EdTech sector in France:

Jean-Marc Tassetto, co-founder & CEO of Coorpacademy
Pierre Dubuc co-founder & CEO of OpenClassrooms
Charles Gras co-founder of Simbel
Benoit Wirz partners at Brighteye Ventures

Register for free to the round table by clicking here.

Digital transformation: what if it is not over? Discover the top 3 skills for a successful transition

Following the pandemic, one out of three companies in France stated that they increased their budget dedicated to digital transformation, according to a study released by Twilio on companies’ digital transformation and their customer engagement strategies. Affected by the COVID-19 crisis, digital transformation is now more than ever a priority for organizations if they want to develop serenely and be ready for the future, even more uncertain than today. Although it is not the only lever for organizations’ transformation, it has a lasting impact on behavior and shapes new processes, as it profoundly changes our habits.

Omnipresent both in our personal lives and in our professional environment, digital tools are growing at a rapid pace, sometimes much more rapidly than their uses. Here lies the complexity of digital transformation: how to integrate and adopt innovative but constantly evolving tools?

As the pandemic taught us, it is essential to prepare for major upheavals before they occur, so as not to be caught short. In 2025, a revolution will disrupt the job market. The digital aspect of companies will be decisive in the face of new challenges. Projections made by the World Economic Forum’s “Future of Jobs” 2020 report allow us to define which best practices to adopt and the skills to develop.

What is digital transformation in 2021?

Cloud, e-commerce, social networks, Zoom or data, blockchain, automation: you already know digital tools. Digital transformation is the process of integrating these technologies into all the company’s activities to improve its performance. Transitioning to digital also involves adaptation to new uses, for example, those of new consumers, which are rapidly developing.

Many think digital transformation resumes to implementing digital processes in the company, but how can we ensure they are understood and anchored in behaviors? Guiding the digital transformation is mainly leading the employees on the handling and understanding of these digital tools. Involving collaborators in change management and improving their ability to adapt is key for any major transformation to be successful. Indeed, when facing changes, agility and adaptation are fundamental qualities. This is where the HR function is decisive to drive their organization’s digital transformation.

How to become a digital employee?

The “Future of Jobs” 2020 edition report published by the World Economic Forum highlights this: the trend has been towards digitalization for several years and it is now a top priority for companies. The Twilio survey states that globally, 97% of business leaders believe the pandemic has sped up the digital transformation of their organization. It’s a fact: businesses are not done with digitalization.

The interest of companies to invest in data encryption recently emerged. Indeed, digitalization also comes with its risks, and preventing them is an essential step to complete this transition to digital tools.

The Future of Jobs report reveals a list of 10 key skills to develop for 2025, which you can find here. In this list, 3 skills are crucial for the digital transformation of organizations. As stated before, this transformation is essentially about the employees who compose it, or rather, their ability to adapt to it.

As the survey shows, companies plan to restructure their workforce in response to new technologies. What are the 3 key skills to guide the digital transformation of companies and employees?

N°1 Technology use, monitoring, and control

Digital tools can sometimes be complex to get used to, especially when they change our habits. The WEF survey results show that skill shortages in the local labor market and the inability to attract the right talents remain among the top barriers to technology adoption.

It is crucial to learn how to use new digital technologies and understand how they work, to earn their tangible benefits. Lacking this ability, the adoption of new technologies is slower, globally affecting the speed at which an organization transforms.

Some skills that come with digital transformation, often very technical, are so-called “hard skills” that require a computer or very specific, scientific knowledge. In concrete terms, if we all use and take advantage of the disposable technologies, then we are collectively developing towards a more digital and agile company. Training can also focus on soft skills, to promote agility and adaptation, and becoming more resilient while facing unexpected changes! As an example, cybersecurity, a digital challenge that concerns not only engineers, or big data, which is also part of the digital revolution, if the entire company knows how to benefit from it.

To better understand the scale of the digital revolution, learn to anticipate the tomorrow’s world :

Preparing for tomorrow’s world

Develop your agility:

Adopt an agile mindset

N° 2 Technology design and programming

The WEF report figures that executives face challenges while recruiting talent that specializes in AI, machine learning, software development, and applications. To enable a company to take full advantage of the potential that new technologies bring, we must set them up first.

By 2025, the digitalization of organizations will speed up and the availability of new digital tools will increase. To drive this transformation, technology design and programming skills will gain value. It’s mathematical. If you decide to use more tools, you also need to increase the number of people needed to implement them. And as technology expands and becomes more sophisticated, it also becomes more complex to design.

However, companies should not fall into the following trap: thinking that digital transformation solely relies on the recruitment of technology design and programming profiles. As previously mentioned, the real challenge lies in the general understanding of these technologies by all employees, to move towards a global, concrete, and collective change. To instill this idea of change, acculturation of the organization’s key players is the first step. Digital acculturation means understanding the issues it engenders and better transmitting them to all the collaborators. Beyond this first stage, digital dexterity plays a crucial role. It refers to the employees’ desire and ability to take on existing and emerging technologies to improve their performance. A collective attitude motivated by a genuine desire to understand makes all the difference as it allows employees to take the measure of the changes digital transition implies.

To start acculturation to digital tools:

AI and cognitive technologies

N°3 Resilience, stress tolerance, and flexibility

Resilience, stress tolerance, and flexibility are essential “soft” skills to help people understand new tools.

New technologies, and any change generally, can be perceived as an obstacle for employees. Therefore resilience, i.e. the ability of a person or a group to project themselves into the future and to evolve despite difficulties, is crucial to digital transformation. These difficulties are also a source of concern but will be easily overcome if employees learn to develop a good tolerance for stress and unexpected situations.

To develop resilience and succeed in overcoming individual or collective obstacles:

Resilience

Digital learning, the primary tool for digital transformation?

Data from the report’s survey shows the importance of training to face the future of the job market. Indeed, mastering key competencies will allow collaborators to be more productive in the long term. To address this issue, employers investigate employees’ training, and it’s already going digital! The number of employers offering digital learning opportunities to their employees will increase fivefold by 2025, according to the survey. Although companies say that by then, the in-house department will deliver 39% of training, e-learning platforms will still supplement it for 16% of training. Digital training is therefore constantly growing and ensuring employees’ skills development.

The digital transformation of companies also involves the digitalization of training, accessible to as many people as possible, adapted to each, and engaging for all. To quote the economist Klaus Schwab, founder and executive chair of the WEF: “the same technological disruption that is transforming jobs can also provide the key to creating them – and help us gain new skills”. The tools are at our disposal, it’s just up to us to use them intelligently so we can unleash the human potential already present in our organizations.

Unlock the human potential of your business:

All courses

How Manor’s top executives and managers train on soft skills and digital culture: exclusive interview of Graziella Ribic

Manor is the largest department store chain in Switzerland. It has its own online shop. With a market share of 60%, it is the market leader. The company employs around 9,750 people in its 60 department stores, 28 Manora restaurants, 31 Manor Food supermarkets, 4 distribution centres and in its headquarters in Basel. Tradition and innovation come together in this company; since its founding in 1902, it has reinvented itself time and again. After all, change is – and will remain – a great constant. As the dynamic, fast-paced and innovative company that it is, Manor began working with Coorpacademy in October 2018, mainly to help its employees adapt to digitalisation.

The partnership with Coorpacademy is based on the following premises: no content generated, but the desire to train Manor employees on topics related to digital culture, the future of retail, management and leadership skills. On the occasion of the beginning of this partnership, we met with Graziella Ribic, Head of Executive Development, who is leading the project.

How does Manor implement its innovation strategy in everyday life, particularly in the areas of human resources and employees’ personal development? What does the company do in real terms?

We offer a range of professional development courses in these four areas: Digital Basics, Sales, Leadership and Purchasing. These courses are tailored to the future needs of the company and of the market, which we continually adjust in the face of emerging changes. For example, we are currently offering our managers the ‘Leading Change’ training course, which is made of 2 parts: digital courses with Coorpacademy and a subsequent classroom training component. In addition, our managers have free access to all Coorpacademy course offerings. This allows them to engage in continuous training in an independent manner on a whim.

You already have a process for designing training content. What were the requirements and what did you like so much about Coorpacademy and its catalogue that you wanted to add it to your existing content catalogue?

Since we were primarily looking for content and methods that would help us in the areas of digitalisation and leadership, Coorpacademy suited us immediately. The playful approach also appealed to us, as we already make sure our self-made e-learning courses have content that is as easy to understand as possible and that the knowledge is tested using short quizzes. The option of doing a five-minute learning session on a break or on the go is something that really goes down well with us, as our days usually have too few hours. Such short learning nuggets always fit in somewhere in the day!

Why do you think having a proper digital culture and learning soft skills are a key 21st century challenge?

Digitalisation has brought with it – and continues to bring with it – so many innovations that directly or indirectly change our daily lives. Who can imagine life without smartphones today? And we must know about all these innovations and learn how to use them. People who cannot keep up will one day – sooner rather than later – be left standing puzzled in front of a machine, helplessly looking around for staff that will no longer be available. But in my opinion, the question will not be one of ‘humans or machines‘ but rather of ‘both humans and machines‘. There will be areas where machines will dominate, but there will also be areas where humans will prevail. In order to find our way in daily life, we need to engage with the digital world. After all, digitalisation has come to stay.

Thank you very much.

Thank you.

Discover Graziella Ribic’s interview in video! (in German).

Improving workplace e-learning for employees

This article written by Jean-Marc Tassetto, co-founder of Coorpacademy, has been originally published in Education Technology. To read it in its original form, it’s here.

Coorpacademy co-founder Jean-Marc Tassetto discusses workplace learning, and why technology is essential in supporting employee upskilling.

Sapiens author Yuval Harari has written that the kinds of skills we need in the workplace are radically shifting, with Artificial Intelligence (AI), bioengineering and other emerging technologies making both our lives and what we do between 9 to 5 look very different.

In his latest book, 21 Lessons for the 21st Century, Harari is also now warning us that the future of education is going to be as equally disrupted, given how young people already have far too much information, and that what’s needed instead is to coach people in “the ability to make sense of information, to tell the difference between what is important and what is unimportant, and above all to combine many bits of information into a broad picture of the world.”

Of course, it’s not just futurologists like Harari who are warning the training sector change is afoot. Another is learning industry analyst Edmund Monk, who warns that “The current school student sees learning now as not being about fact retention, but synthesis and analysis of those facts,” and that A-level students will soon be allowed to take their smartphones into their final examinations, as we move away from memory testing into synthesis challenging.

Whether or not that really will happen that soon, surely what we can agree on is that the whole concept of skills, as well as the more crucial question of which ones really matter for employer now and in the near future, is under the microscope.

The rising value of the soft skill

As we continue deeper into the new century, ‘soft’ skills such as critical thinking, communication, working better with other people and creative thinking will end up more in demand, in contrast to the ‘hard’ skills and technical skills that are more reliant on fact-retention.

Indeed, occupations that rely on such soft skills may account for two-thirds of all jobs by 2030 according to Deloitte, while the Manpower 2018 Talent Shortage Survey underlines how transferable soft skills are gaining greater importance, with more than half of employers saying communication skills – written and verbal – are their most valued employee attributes, followed by collaboration and problem solving.

Another study, the World Economic Forum’s recent Future of Jobs study, gives us even more clues as to we can expect. Creativity is one of the top three skills workers will need, it says, and while robots may help us get to where we want to be faster, they cannot as yet beat humans at creative tasks. (Intriguingly, emotional intelligence, an attribute that did not feature in the top 10 in its last (2015) report, has somehow become one of the most desired skills needed in the workplace.)

Learning and Development (L&D) leaders need to accelerate their efforts to upskill and reskill employees – plus say goodbye to long, boring training sessions that are too general to be personalised.

The critical question, then, is how organisations will learn or re-acquire these increasingly desirable new capabilities? Learning and Development (L&D) leaders need to accelerate their efforts to upskill and reskill employees – plus say goodbye to long, boring training sessions that are too general to be personalised, and not at all engaging to today’s learner.

The LXP difference

The good news is that a new generation of digital tools is making training relevant and exciting, delivering what the learning organisation of tomorrow says it will need: the learner at the centre of the learning experience. There is undoubtedly a shift happening from an administrator-centric approach to one of a learner-centric approach, or a Learning Centric Platform (LXP or LEP). For example, analyst group Gartner defines an LXP as an additional portal layer that simultaneously expands (i.e. range of content) and enhances (i.e. delivers greater personalisation) the learner’s interaction.

Given how, when done well, such LXPs provide “a better learner experience through improved personalisation via adaptive learning, recommendations and individual learning paths,” it’s clearly time L&D leaders heeded the cue to get the learning experience back to the top of their list when they think about education technologies.

They also need to re-think training to be more like what people really want to engage with now – think, content that is diverse, interesting and very easily accessible, mobile, always on, always available – delivered in engaging, bite-sized chunks that are engaging and fill gaps in knowledge where they exist.

And, where appropriate, L&D teams should exploit the engagement potential of techniques like gamification, online competitions and quizzes between learners. Neuroscience has shown us that playing stimulates curiosity and the desire to progress, for example, as ‘play’ in the widest sense creates a positive, reinforcing learning experience.

To be successful, a modern workplace learning experience should be deeply integrated with a job position and be directly useful to the learner. Microlearning is a very powerful way to make this happen, and should therefore be well integrated into the learning experience, allowing the employee to directly look for the knowledge she really needs before a meeting, for example. At the same time, the contribution of wider communities of learners should not be underestimated; the ability to interact and measure up to others increases learning capacity.

As a result of the kind of dramatic employment changes people like Harari and organisations like the World Economic Forum predict, it is becoming essential we all examine our long-term employability. Businesses who let up-skilling their staff fall by the wayside because they haven’t revisited training technology requirements will find themselves in a perilous position going forward. So now is the time, perhaps, to think again about your whole position vis-a-vis technology for training.

W: coorpacademy.com

Source : Education Technology, Sunday 11th November 2018. Discover the original article here: https://edtechnology.co.uk/Blog/improving-workplace-e-learning-for-employees/

Corporate training is dead, long live corporate training!

An article by Arnauld Mitre, co-founder of Coorpacademy.

Like all content industries since the advent of the web, the continuous training sector is mutating.

Let’s go back in time and recall what happened for movies and TV shows. Back in the day, it was possible to buy or rent a DVD shortly after a movie theater screening, or to patiently wait for it to be aired on television: that rhythm was imposed on viewers.

Continue reading “Corporate training is dead, long live corporate training!”

Tag: digital culture