Show Me How You Learn And I’ll Tell You Who You Are!

 

We all learn in a different way! But only a few online training platforms, especially in the corporate learning space, take behavioral specificities into account… It’s high time training providers start using behavioral analytics!

According to a study from Accenture Strategy, Harnessing Revolution: Creating the Future Workforce, by acquiring soft skills (such as problem-solving, creativity or emotional intelligence) two times faster than we do now, it will reduce the part of jobs threatened by automation by a third or even by half!

What are we waiting for to accelerate the rhythm of corporate training and engage employees on developing their soft skills?

Digital learning is a powerful tool when it is flawless, seamless, individualized, omnichannel – pretty much like a successful customer experience. And like customer experience, training begins with a deep knowledge of the users/learners. A HR executive, a training manager or a learning officer must begin with understanding the way their teams learn!

Big Data doesn’t rhyme with individualization.

A training manager has to gather data but also select the data, exploit the data and analyse the data in order to improve the experience offered to employees. Doing so will also allow training managers to detect new talents, open career suggestions or even anticipate people leaving…

When learning analytics didn’t exist yet, data was not “Big” yet and online training data were only attendance rates or achievement rates. They were only performance indicators. Not a lot of improvements were coming from this type of data.

Big Data arrived after allowing companies to collect and store large amounts of data, with the big promise of revolutionizing training with ‘Learning analytics’. But what do we really learn from this type of data? To improve learners’ engagement, does the number of followed courses, the time spent on a course, the connexion frequency or the obtained results really help? They’re obviously important indicators but are not enough to improve engagement or detect talents.

To develop a behavioral analytics culture.

We all learn in a different way. It’s a complex, evolutive process and depends on several factors linked to us or to our environment, such as our emotional state, context, topic or even to the time of day. A learning experience will then be successful only if we take into account these new indicators which mirror all these different learning behaviors. Like curiosity for example. Curiosity is linked to evolved capacities, including when it comes to learning. Curiosity is a skill that comes from our evolution: individuals with curiosity had a competitive edge on their counterparts lacking curiosity. Research show that learners will show more curiosity about a topic when they already have some knowledge of it but lack insurance. We need to take that into account in our choices of corporate training content.

Perseverance is another example. People retaining interest and effort over a long period of time succeed more than individuals showing less perseverance. It is wise to consider the engagement, but not only – it’s also important to take a look at the activity that motivates the learner to complete a training.

Regularity is another behavioral indicator which gives information on how a learner manages his/her time and training course.

By using behavioral analytics, the sets of data available to HR and managers will be way richer and more complete. But only a few training platforms provide these types of analytics. However, exploiting them in HR and at the operational level (algorithms and machine learning) brings more and more beneficial insights for the company, as well as for the user.

Companies now can access all kinds of new insights: not only what a person actually learnt, but also how the learner ended up learning this, what learning approach he/she chose, and therefore companies can suggest the most precise recommendations, accurate in regard of what the learner really needs. In order for the employee to be autonomous in the way he/she trains, in order for him/her to control and secure his/her employability: it’s necessary for the company to understand the way the learner learns!

This article is the English adaptation of an article from Frédérick Bénichou, co-founder of Coorpacademy, published in the French press (Journal du Net). You can read it in its original version here!

According to a study by City and Guilds Group, UK employees are bored with L&D… Pain point by pain point, discover what Coorpacademy does to make their learning experiences better!

 

According to the study Learning Insights 2019 by City & Guilds Group: ‘UK employees want their employers to provide a much more curated and tailored approach to training to better equip them with the skills needed for the future. They want to see more engaging (37%), personalised (35%) and better-quality (29%) content, as well as shorter micro-learning (23%) methods available at work.’

More engaging?

Why not try the ‘Battle’ mode on Coorpacademy?

In our Learning Report 2018, we identified a type of learners, the Players (the learners who played at least one Battle) and we realized that Players were more engaged and more efficient in training. The Players are 2x more present: the number of months that a learner is active on the platform during his/her whole learner life cycle is two times higher for Battle players than for non-players. The Players are also 3x more active, with more than 3x more lessons viewed. They also dive deeper into the content: they have started and completed 7 more modules on average than non-players. Finally, the Players are 13% more successful (success rate is measured as the completion rate of started modules) than non-Players.

By the way, did you know that our clients are also seeing the difference? In our latest interview with BNP Paribas Asset Management (they launched their Coorpacademy-powered platform Digit’Learning in May 2018), Sylvie Vazelle-Tenaud, Head of Marketing Europe for Individuals, Advisors and Online Banks, told us:

We present the platform as a tool for gaining expertise with a gaming aspect. In our communication, we mainly highlight the functionality of “lives”. We also highlight the fact they can earn stars. This functionality enables us to generate emulation between employees and make them want to take the courses again. Conversely, we didn’t communicate very much about battles but the employees discovered that functionality on their own and loved it! Coorpacademy offers flexibility in learning without being time-consuming, as the average duration of an entire learning journey is 20 minutes. Employees build their expertise in record time while having fun!

Indeed, more than 70,000 Battles have been launched on the BNP Paribas Asset Management platform in only one year. And the Battle mode is pretty successful on Coorpacademy, because we just reached 1 million Battles played on all Coorpacademy platforms!

UK employees want more personalised training content?

Our Behavioural analytics allow us to create 27 learners’ profiles, in order for everyone to have the most personalised and individualised course recommendations.

In one of his latest article published in TrainingZone, Jean-Marc Tassetto, co-founder of Coorpacademy, takes the examples of the Curiosity or Perseverance Key Performance Indicators and how they can be of great help for learners (for their own individualised course recommendations), but also for L&D managers.

L&D managers and administrators benefit [from Behavioural Analytics] because they can access all sorts of new types of insight – not only finding out what someone successfully learned, but how the learner got there and which learning approach they chose.

This opens up tremendous diagnostic value, way beyond pure learning analytics. It also opens up the possibility for new performance indicators, such as curiosity, or perseverance – both hugely valuable HR metrics.

Take curiosity, identified as an “important variable for the prediction and explanation of work-related behavior” (Mussel, 2013). That is really critical, as motivation to engage in lifelong learning is a sine qua non of employability for today’s worker.

Notably, another important effect of curious collaborators is that they contribute to a company’s innovation potential, particularly in the light of the “death of top-down management” (cf. John Bell, 2013).

Employee learning perseverance is another potential new KPI example. When you next need to decide who to recruit to lead a project, or who to train, it may be useful to select those who are qualified but also the most resilient candidate (cf. Amy Ahearn, 2017).

Better-quality?

Our courses are co-edited with top experts, such as IBM, Video Arts, Wolters Kluwer, famous publishing houses… 

Shorter?

All our courses are available in a microlearning format: 5 minutes, just the time you need to learn quick insights or refresh your memory on a topic, before an important meeting or when you flight is about to take off.

In his article 5 minutes to learn, Jean-Marc Tassetto, co-founder of Coorpacademy, explains the concept of microlearning:

The content is divided into several shorter, more accessible sessions, with the creation of opportunities and contexts as a background. A session of microlearning should be seen as an opportunity to create special and useful “moments” for learning, particularly on mobile, while waiting for a meeting to start or a plane to take off. It’s during these moments that employees will want to integrate a few useful notions.

We launched “5 minute learning”: short content, editorialized and contextualized according to what’s going on and what our customers need, and delivered on mobile, which allows the creation of these short learning “moments”. All of this is supported by an engaging user experience.

Contact us to know more about what Coorpacademy’s Learning Experience could offer to your organisation!

Let’s start using a whole new class of meaningful HR KPIs – Jean-Marc Tassetto in HRReview

 

This article has been originally published in HRReview. It has been written by Jean-Marc Tassetto, co-founder of Coorpacademy. To read it in its original form, it’s here.

There’s plainly a crisis in how HR and L&D is working with training data. For example, according to the 2019 run of its annual Digital Learning Realities Research, HR analysts Fosway reported that only 14 per cent of respondents in the UK HR community think they are effectively measuring the impact of learning, while 53 per cent admit they’re probably doing it ‘ineffectively’ and 33 per cent are not even trying.

Discover some extracts of the article:

“However, help may finally be at hand in the form of the Learning Experience Platform (LXP), originally defined by workplace learning expert Josh Bersin and recently formalised as a new market category by Gartner.”

[…]

“Why we need to move beyond the LMS

That’s because LXPs track any behaviour traces and use them to test what works and what doesn’t, based on a powerful new way of collecting such data, the ‘Experience API’ or xAPI standard. The Experience API is a technology designed to create a rich environment for online training and learning and is there to address the limitations found with the e-learning technologies currently used that are too focused on tracking the learner through a specific course, rather than through diverse learning experiences.

Why does this matter? Up until recently, elearning analytics only existed in a very limited form, as any learning data that was harvested was very partial. That was due to the fact that the technology L&D had to rely on for so long – the LMS, the Learning Management System – is primarily an admin and delivery system, designed for managing access to training and participation of learners.”
[…]
The rise of new HR metrics 
So how does this new API work? By working with activity streams. The best way to understand this is if you look at someone’s Facebook wall, what you are looking at is a series of activity stream statements, and the concept is gaining traction as a useful way to capture a person’s overall online activity, on social networks and in the enterprise. xAPIs capture learning experience data – and as we start to aggregate these streams across an enterprise, we can identify the training paths that lead to the most successful or problematic outcomes, and so what determines the effectiveness of the whole training programme. Doing that would in turn enable HR leadership to glean new insight not only on what a learner has successfully learnt, but how they gained this knowledge and which learning approach they chose to follow. This provides opportunities for strong diagnostic values and advance performance indicators, such as Curiosity, or Resilience, and other very promising new HR metrics.
For example, ‘Curiosity,’ is associated with advanced abilities including an aptitude for learning – and as Knowledge, in the Google age, is easily acquired, employees we know who have this capacity could be a real asset for the company.”
[…]
A deeper picture of workplace learning
By using these new behavioural indicators, data available for Human Resources and line of managers of the real capabilities of their teams becomes much richer and more complete. What’s more HR professionals can properly consider the full candidate potential of a person for a specific job not only in terms of their knowledge and skills, but also their character and behavioural qualities. Brands would have access to not only what a particular person has actually learned, but also how the learner landed there, what learning approach they have chosen, so we can come up with tailored recommendations that are close to their actual needs. Good news for the corporation and the benefit for the employee is to help her become the real owner of their employability. Finally, trainers and HR managers also benefit, because they can access all sorts of new types of insight – not only what someone successfully learnt, but also how the learner got there and which learning approach they chose.

So let’s seize the chance that the powerful combination of the LXP and the xAPI offers – and make workplace training and development the truly strategic business tool we all know it deserves to be.

You can read the article in its complete and original form here.

Discover other articles from Jean-Marc Tassetto, co-founder of Coorpacademy:

How to Stop Worrying About a Jobless Future? – Bdaily Business News

Let’s welcome a new dawn of behavioural learning analytics – TrainingZone

Why Training is an Under-Used Source of Employee Insight – Incentive & Motivation

How to Stop Worrying About a Jobless Future? An article from Jean-Marc Tassetto, co-founder of Coorpacademy

 

This article has been originally published in Bdaily Business News. It has been written by Jean-Marc Tassetto, co-founder of Coorpacademy. To read it in its original form, it’s here.

Digital business transformation and training expert Jean-Marc Tassetto, co-founder of Coorpacademy and former head of Google France, says new ways of helping employees to ’upskill’ are on their way.

Here are some extracts of the article:

“We all know that Artificial Intelligence and automation are coming at us at breakneck speed. So how will business cope? Will we all be unemployed soon?

According to The World Economic Forum, technologies like AI and Robotic Process Automation are indeed entering every profession, and at speed. But does that mean fewer jobs, as so many fear – or a completely new set of career opportunities?”

[…]

“That means we all need to change jobs and careers multiple times throughout our lives: an ability to adapt will be critical. Against this backdrop, the job of the responsible business owner is to create ways to help their employees access the kind of training that might help them adjust, as well as cope with any new advanced tech you introduce yourself.

This is being crystallised down as the need to create a ‘learning culture’ – encouraging workers to gain new skills that organisations require now or in the future and in attracting and retaining talent.

One problem: we’re not doing that yet. Training and HR teams are there to provide the resources, tools and time to support learning, scheduling the diaries and career plans of staff, booking the armies of trainers and projectors, and making hundreds of hours of relevant content available. But, traditional training culture seems to assume staff are passive objects that simply get shuffled in and out of all those training rooms!”

[…]

“To get workplace training back to where it should be, this needs to change. In particular, if we are serious about our commitment to re- and up-skill and prepare for that near future, we need a way to connect back with the employee and deliver what they want. We also need to rethink the way training has traditionally been delivered – and we have to ask ourselves if it is realistic to expect people who work remotely and anytime, to stop everything and sit in front of a trainer with a PPT and a laser pointer for eight solid hours.

What does that look like in practice? Actually, very similar to what you and I are already doing in our day-to-day lives, and especially the Millennials and digital natives on your team. We live on our phones and we all try and make dead time waiting for a train as useful as possible, looking for content. We refuse to be delayed by a knowledge gap, turning to the Internet to plug any lack of understanding – and we might play a mobile game for a minute or two during a lunch break.”

[…]

“The old method of scheduling fixed hours needs to be discarded in favour of a blended learner-chosen model, where classroom training could be supported by a virtual environment in which all lessons and material are digital and available, 24×7 and increasingly via mobile and in short bursts. In addition, incorporating gamification and collaboration features will increase staff engagement by activating the joy of competition, too.

Such learner-centric approaches really work – and can, our data shows, secure user engagement levels for digital training content of more than 80%.”

You can read the article in its complete and original form here!

Discover other articles from Jean-Marc Tassetto, co-founder of Coorpacademy:

Let’s welcome a new dawn of behavioural learning analytics – TrainingZone

Why Training is an Under-Used Source of Employee Insight – Incentive & Motivation

Jean-Marc Tassetto’s interview for French television (BFM Business).

 

Why Training Is an Under-Used Source of Employee Insight

 

This article was written by Jean-Marc Tassetto, co-founder of Coorpacademy and former Managing Director of Google France, and originally published in Incentive & Motivation. Incentive & Motivation magazine offers the latest news in incentives, employee rewards, employee engagement, motivation and employee benefits. Distributed to HR, Sales and Managing Directors with key industry senior incentive level incentive buyers.

Why Training Is an Under-Used Source of Employee Insight

Here are a few extracts of the article:

Co-founder of Coorpacademy, Jean-Marc Tassetto, outlines how new training analytics could offer unexpected help to HR professionals

Training is, as we know, a key source of workforce engagement – an important component of helping employees feel a real sense of belonging and identification and a tangible way to underline your commitment to their future learning and development as their employer.

[…]

Up until recently learning analytics only existed in a very partial way. That was because the dominant training technology we’ve been using – the Learning Management System (LMS) – managed access and tracked participation of learners, namely the attendee list and the scheduling of trainer time, but little else.

The LMS might offer information on content downloads, task completions and module completion, but the data was very thin to say the least. What’s changed in this picture is the debut of a much more flexible and useful L&D technology tool  – new-style Learning Experience Platforms (LEPs), as recently formalised as a separate market category by Gartner.

What’s different about the LEP contribution, as opposed to the LMS support idea, is that they are all about the learner experience – being highly user-centric in their delivery model and usability. Less well-known is the fact that some of the most advanced have revolutionised the analytical possibilities for L&D professionals because LEPs track delegate behaviour and tests what works and what doesn’t (based on internal new ways of collecting data such as the xAPI).

[…]

What this means in practice is that the HR or Chief Learning Officer is increasingly the recipient of data-based insights and gets to exploit all sorts of new types of insight – not only what someone has learnt, but how the learner got there and which learning approach they chose. This opens up the possibility for new performance indicators, such as Curiosity, or Resilience – both hugely valuable HR metrics. And of course, this will ultimately aid the workplace learner – as the learner become aware of what her own data says about her progress and experience so as to ensure long-term employability.

The transformative potential of these new indicators is even greater if you consider that the World Economic Forum identified re- and up-skilling of the current workforce as the number one strategy companies need to embrace in light of our continuing transformation into a knowledge economy. Knowledge, in the Google age is easily acquired, curiosity on the other hand seems less ubiquitous, and many commentators believe we need to boost employee curiosity as well as to build greater resilience and adaptability to change.

[…]

So let’s help prepare our teams for this uncertain but dynamic future and see what LEP and xAPI-enabled training feedback and KPIs can give us: a new source of analytics that means that HR professionals and incentives professionals can use multiple, appropriate, data sources to properly consider the full candidate potential of a person for a specific job – not only in terms of their knowledge and skills, but also their curiosity and aptitude for change. Not only are these traits important ones to cultivate, but they are also important ones to keep.”

You can read the entire article here.

You can also read these other articles from Jean-Marc Tassetto.

Jean-Marc Tassetto’s interview for French television (BFM Business).

Is LXP the new LMS – Enterprise Times

Computational Thinking: a key skill in the 21st century

 

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