What if you were offering your relatives a free access to a +1,000 course training catalogue?

 

In 2020, Coorpacademy unveils Friends & Family!

With this new year, we wanted to do things right and thank people who bring purpose to what we are doing everyday here at Coorpacademy: the learners on our digital learning platforms.

We thought a lot about the best way to do this. How to properly thank all learners with a very valuable gift? And we came up with an idea…

In 2020, we would like to offer learners’ relatives, friends, family members, an access to the whole Coorpacademy experience and its soft skills-oriented training catalogue.

So we’ve created a dedicated platform. Its name? Friends & Family.

You have access to a Coorpacademy-powered platform within your company? Perfect! This is for you!

It’s quite simple: each Coorpacademy learner has now 5 free access to give away to people of his/her choice!

How to do it? In 4 short steps, make your relatives enjoy this unique training opportunity:

  1. Go on https://www.coorpacademy.com/en/friends/
  2. Confirm your identity
  3. Send your 5 free invitations
  4. Your closed ones will receive instantly an email with a one year long-free access to Coorpacademy

That’s it! Your friends and family members will now have access to a course catalogue covering more than 90% of skills identified by the World Economic Forum as crucial for the next decade. They will be able to discover courses co-edited with Video Arts, Forbes, IBM or Challenges (more than 40 co-edition partners) on themes as varied as they are important for the years to come (blockchain, new ways of working, Corporate Social Responsibility, collaborative economy or new digital tools – for example).

You use a Coorpacademy-powered digital learning platform within your company? Contact us for more information!

And by the way, if you start liking too much the Battles and challenges on courses while you’re with your family, we’re not responsible of the atmosphere of your family gatherings 😉

Enjoy Learning… Together!

Entertain to learn or learn while being entertained? An article from Jean-Marc Tassetto in l’Agefi

 

Time is a scarce resource. Thin line between personal and professional lives, abundance of unsolicited notifications, limited attention span… According to a Josh Bersin for Deloitte study, which described a corporate learner today, ⅔ of respondents complain about not having enough time to do their jobs. From there, it seems a bit unreasonable to think that these will find and allocate some time to train in addition to their daily work…

Because it is massive, ubiquitous, fast to implement, digital learning can help. But it is not enough for you and me to train everyday assiduously. Engagement rates on digital learning platforms are historically low. Engage learners, maintain activity or high course completion rates as well as keeping a high user satisfaction – which can be monitored by the Net Promoter Score – are still big challenges. 

How do we raise then these indicators while keeping in mind that we lack time and that training is still usually something that is mandatory and enforced more than something we really want to do? To bring some elements to answer this question, let’s start from a simple factual observation: what do we regularly do when we have some time to spare? We watch a movie, a TV show or any other form of entertainment: in one word, we have fun!

Tackling the issue the right way

One way to tackle the lack of time issue while delivering training is to consider the Netflix, Disney, Fortnite side. The entertainment companies. To tackle the issue the right way: we don’t want to add fun, engaging and playful features to something boring but we want to start from an engaging format and add learning to it.

From Jean Piaget to Donald Winnicott, from Mélanie Klein to Anna Freud, psychoanalysts, psychologists and pedagogues acknowledge the importance and the impact of the game in learning processes. It seems obvious then that the entertainment field seems to be the right one – engaging, fun, ludic – for learning to be added to it. 

Did you like Bandersnatch, the Black Mirror interactive episode with multiple endings, available on Netflix? Using the same format, why not conceive a course taking a learner through a recruitment interview, where you can use different answers, with multiple endings, with alternative routes, while you actually learn how to conduct a business interview?

Are you playing Escape Games during your corporate events or with your friends? We have developed a digital Escape Game at Coorpacademy for a learner to know better the Coorpacademy platform and its content. And engagement rates showed it was a major success!

Avoiding the ‘pure game’ dimension

Entertainment creates habits, recommendation engines bring a communitarian dimension: it is very clear that the game – and it’s not new – is a very powerful ally to education. According to the study The Future of Entertainment from Havas x Cannes Lion published in May 2019, to the question “Which field should be improved by entertainment?”, 62% of respondents said ‘education’. And to the question “What should entertainment do?”, 88% of respondents answered ‘to educate and empower people’. 

In the end, we need to reapply the digital experience to what scientists and pedagogues know already – while avoiding the trap of going ‘full game’. Entertainment and learning can and should work together. So let’s dream of a course a learner will praise at the coffee machine in the morning, like this exciting movie he or she saw the day before…

This article from Jean-Marc Tassetto, co-founder of Coorpacademy, was originally published in French in the Swiss newspaper l’Agefi. If you want to read it in its original form, it’s here. 

At the EPFL Innovation Park, the interview of Jean-Marc Tassetto, co-founder of Coorpacademy

 

Discover the video interview of Jean-Marc Tassetto, co-founder of Coorpacademy, on the advantages of being an EdTech startup at the EPFL (Swiss Federal Institute of Technology) Innovation Park in Lausanne, Switzerland.

Jean-Marc Tassetto, co-founder of Coorpacademy : “Coorpacademy is what we call an EdTech start-up company, which brings together Education and Technology. We have a platform dedicated to Corporate Digital Learning. Coorpacademy’s Unique Selling Proposition is to deliver highly individualized learning experiences online. You and I being very different in the way we learn, we will be delivering through the same platform very specific content and instructional design pending to our upskilling and reskilling needs. 

Being located at the EPFL Innovation Park, for us, really made a difference. First of all, we’ve created Coorpacademy on the campus and decided to do so because we are close and connected to two laboratories led by Professor Pierre Dillenbourg, working on Learning as a Science. All this is related to artificial intelligence applied to education, deep learning and machine learning applied to education. So, for us, it is a key differentiator when it comes to delivering top-notch solutions to large multinational companies like we are doing; it is really great to be backed up by top-notch scientists.” 

We are proud at Coorpacademy to be part of such a thriving environment. Switzerland is a great place for innovation, and the Swiss Federal Institute of Technology is one of Switzerland’s most prestigious schools, at the forefront of learning sciences and innovation applied to learning processes. This was, from the day Coorpacademy was created in 2013, the best possible place for us to thrive.

In 2019, figures show that Switzerland is still topping most global rankings on innovation. According to the World Economic Forum, Switzerland is the 3rd most innovative country in the world, only after Singapore (1st) and Luxembourg (2nd).

The article states: “The Center for Global Innovation Studies at Toyo University recently published a Global Innovation Index, ranking the innovation performance of each country. The index was created by selecting and integrating a total of 58 indexes for comparison from five main fields: international cooperation, market trends, technological innovation, resourcefulness and relevant policies.”

Switzerland is also the 1st country of world when it comes to government funding for university research as share of GDP, with 0,76% of total GDP being allocated to university research. It is quite impressive for the 5th most competitive economy in the world!

Coorpacademy has its roots at the heart of innovation and research in learning sciences, and we are proud to make the most of this thriving environment to deliver top individualized learning experiences to our customers.

E-learning: A simpler approach, please?

 

This article from Antoine Poincaré, Head of Sales at Coorpacademy, featured in Training Journal in the November edition – the UK’s most influential Learning & Development publication – argues the case for a fuss-free way to produce e-learning. 

Discover the article!

E-learning: A simpler approach, please?

Antoine Poincaré argues the case for a fuss-free way to produce e-learning.

The good news is that we all agree we’ve moved beyond SCORM in e-learning. The bad news is, have we really?

There’s no contradiction, because what’s happened is that SCORM was so dominant for such a long period that it’s very hard for the sector to shake off the paradigm. The issue is that its legacy is limiting the way we design content, and therefore is harming learners, as well as an important but neglected constituency – the e-learning designer. Let’s refresh our memory to see why.

SCORM stands for shareable content object reference model, and is a model that was all about creating units of online training material that could be shared across systems. 

SCORM defined how to create shareable content objects that could be reused in different systems and contexts and was a useful innovation.

The problem is that all these years later we have ended up with two major SCORM-related issues. First, it’s an old standard since its last official update was in 2004, so what it offers is not suitable for the way we work with content today.

The second problem is that along with the standard came software to build SCORM-aligned course content, which has been shaping the way we have been consuming e-learning ever since. 

The first feature developed with this software was the ‘import my PowerPoint deck’ tool and too much of the market never progressed any further. It’s easy to appreciate how this came to pass: PowerPoint is the norm in the classroom training context, so let’s apply what we know works here to the online setting when moving learning and development online.

Let’s get disruptive.

But when Elon Musk started PayPal, he didn’t approach NatWest and ask them how they would approach creating an online bank; he developed something disruptive and new. But that’s what we just don’t really do yet in the e-learning world.

In e-learning, we never progressed beyond the SCORM view of the world and that dominant PPT metaphor. As a result, we’ve had a full generation of training L&D professionals uploading PowerPoint decks into learning management systems and presenting that to group of learners. 

Fortunately, there was a step forward in 2013 when the global learning industry decided not everything has to be SCORM-compliant. At at once, great new Edtech start-ups came along promoting new, more stimulating delivery styles and UX, including mobile-first content. 

Unfortunately, along the way too many of the new players neglected that important constituency: the e-learning designers – who are now challenged to produce new and engaging content for these new platforms, but with tools that are almost antiquarian in look and feel. 

As a result, a huge question mark hangs over content creation and authoring; will it be easy to create and engaging enough?

At the same time, we are demanding these same content creators and authors improve their skillsets. The ideal list presented in the Learning & Performance Institute’s Capability Map which features 25 skills across five categories aimed at individuals and teams, and ranging in scope from strategy to learning facilitation. 

It’s hard to imagine how we can expect to add great user interface, design, composition, audio video, platform and art competencies, to name some of what makes great content that engage users. 

Today’s e-learning content creator demands more.

We need a solution that will help inspire and empower today’s e-learning content created. In effect, it’s high time a WordPress or a Wix emerged for learning content creation. After all, in the 2000s it became possible to build great websites with easy-to-use tools which allowed people to create them without the need to ever look at the Javascript and string exception handling that lay behind them.

Yet no equivalent revolution has taken place in the world of e-learning. Most e-learning designers are still stuck in the e-learning equivalent of that raw html hacking phase. E-learning designers need great, easy-to-use, drag and drop interfaces that hide technical complexity and promote creativity.

That way, they can devote their creative talents to developing the user interface, design, composition, audio video, platform and art skills with the best tools at their fingertips.

E-learning designers need great, easy-to-use, drag and drop interfaces that hide technical complexity and promote creativity.

After all, active learning is not the same as passive consumption of a PowerPoint slide or a 10-minute video. To truly engage, learning has to be structured, measured, involving. There must be useful, participative activities for the learner, and that activity has to be tracked and evaluated. You need to keep the learner motivated, supported, and on top of their own learning journey.

In addition, there must be ways to work and access the same content through multiple modes, from traditional study to something more playful. It should be consumable in multiple ways and times, solo or as a group activity. It has to be scalable and look great, but still track and provide quantifiable metrics that show the specific skills the learner is acquiring, or struggling to grasp.

Achieve design goals.

So, let’s get to a stage where there is a Wix to help designers achieve those instructional design goals. Workplace learning influencer Josh Bersin says in his 2019 analysis on HR tech trends: “While we’d all like to have a YouTube system at work, there are times when we need a [structured way] that steps you through an entire curriculum and actually delivers you at a point where you have truly learned a new body of knowledge.”

You can only achieve this via a learning platform that is entreprise-class, and data-based from end to end, and was designed to put the learner at the heart of every process. 

Noted senior learning transformation strategist Lori Niles-Hofmann recently stated: “Over time, we have expected the standard instructional designer to be both an expert in designing content as technically proficient in one or more rapid authoring tools. But I have rarely met anyone good at both – and the fact is, rapid authoring tools deliver the weirdest digital learning experience, unlike anything else online. 

“Likewise, you cannot get detailed analytics unless you know xAPI, which is again another coding skill. You have to know how to break Storyline 360 code and add xAPI, but I want an e-learning tool which is exactly like SquareSpace – but which can do quizzes! I want it to build digital experiences easily, and have the robust data behind it without me having to code one single thing.” 

Insightful remarks from commentators like Bersin and Niles-Hoffman help us the see what a ‘Wix for e-learning for learning content creation’ would look like. A few Edtech innovators and learning platform providers are designing solutions with the content creator and the learner simultaneously in view. We owe it to all the frustrated content builders out there to deliver on the experience promise for all our users. 

Antoine Poincaré, Head of Sales at Coorpacademy. 

Coorpacademy awarded as «SEF.HIGH-POTENTIAL» by the Swiss Economic Forum

Swiss Economic Forum’s experts recognise the great growth potential of Coorpacademy and have awarded the company the “SEF.High Potential SME” seal of quality.

The swiss Economic Forum awards the SEF.High-Potential quality label to SMEs with proven growth potential that is reviewed in a three-step process by an interdisciplinary team of entrepreneurs and other experts. The SEF qualification process is qualitatively demanding and certified by the SQS.

Full statement : http://www.sef4kmu.ch/en/success-stories/a-playful-route-to-transformation

3 questions to Jean-Marc Tassetto, Coorpacademy’s CEO & Co-Founder

How do you feel being rewarded? All the team is very happy about it. This is a great recognition that supports our ambition to become the strategic corporate digital learning partner of choice for large and medium companies in Switzerland and beyond. Among all our awards, this SEF.High-Potential SME label is a milestone achievement for us. Switzerland has already been named the most innovative country in the world and Coorpacademy is proud to thrive in this top-level ecosystem.

Is there already a gain for you out of the SEF4KMU process ? Any take-aways for you? The SEF4KMU process includes discussion with board of experienced entrepreneurs and domain experts. We received high valuable insights and feedbacks that confirm our profitable growth strategy. 

What are your main goals as a company and a team in the next 12 months while carrying the SEF4KMU Label? Any expectations at SEF? This award fits our ambition to become the thought leader of Digital Learning in Europe. We will continue to provide hyper-individualized corporate learning experience to boost learners engagement rates and deliver the company tagline: that users “Enjoy Learning!” thanks to our coming innovations.  Be part of the Swiss Economic Forum ecosystem is also a great networking opportunity for us.

 

Show Me How You Learn And I’ll Tell You Who You Are!

 

We all learn in a different way! But only a few online training platforms, especially in the corporate learning space, take behavioral specificities into account… It’s high time training providers start using behavioral analytics!

According to a study from Accenture Strategy, Harnessing Revolution: Creating the Future Workforce, by acquiring soft skills (such as problem-solving, creativity or emotional intelligence) two times faster than we do now, it will reduce the part of jobs threatened by automation by a third or even by half!

What are we waiting for to accelerate the rhythm of corporate training and engage employees on developing their soft skills?

Digital learning is a powerful tool when it is flawless, seamless, individualized, omnichannel – pretty much like a successful customer experience. And like customer experience, training begins with a deep knowledge of the users/learners. A HR executive, a training manager or a learning officer must begin with understanding the way their teams learn!

Big Data doesn’t rhyme with individualization.

A training manager has to gather data but also select the data, exploit the data and analyse the data in order to improve the experience offered to employees. Doing so will also allow training managers to detect new talents, open career suggestions or even anticipate people leaving…

When learning analytics didn’t exist yet, data was not “Big” yet and online training data were only attendance rates or achievement rates. They were only performance indicators. Not a lot of improvements were coming from this type of data.

Big Data arrived after allowing companies to collect and store large amounts of data, with the big promise of revolutionizing training with ‘Learning analytics’. But what do we really learn from this type of data? To improve learners’ engagement, does the number of followed courses, the time spent on a course, the connexion frequency or the obtained results really help? They’re obviously important indicators but are not enough to improve engagement or detect talents.

To develop a behavioral analytics culture.

We all learn in a different way. It’s a complex, evolutive process and depends on several factors linked to us or to our environment, such as our emotional state, context, topic or even to the time of day. A learning experience will then be successful only if we take into account these new indicators which mirror all these different learning behaviors. Like curiosity for example. Curiosity is linked to evolved capacities, including when it comes to learning. Curiosity is a skill that comes from our evolution: individuals with curiosity had a competitive edge on their counterparts lacking curiosity. Research show that learners will show more curiosity about a topic when they already have some knowledge of it but lack insurance. We need to take that into account in our choices of corporate training content.

Perseverance is another example. People retaining interest and effort over a long period of time succeed more than individuals showing less perseverance. It is wise to consider the engagement, but not only – it’s also important to take a look at the activity that motivates the learner to complete a training.

Regularity is another behavioral indicator which gives information on how a learner manages his/her time and training course.

By using behavioral analytics, the sets of data available to HR and managers will be way richer and more complete. But only a few training platforms provide these types of analytics. However, exploiting them in HR and at the operational level (algorithms and machine learning) brings more and more beneficial insights for the company, as well as for the user.

Companies now can access all kinds of new insights: not only what a person actually learnt, but also how the learner ended up learning this, what learning approach he/she chose, and therefore companies can suggest the most precise recommendations, accurate in regard of what the learner really needs. In order for the employee to be autonomous in the way he/she trains, in order for him/her to control and secure his/her employability: it’s necessary for the company to understand the way the learner learns!

This article is the English adaptation of an article from Frédérick Bénichou, co-founder of Coorpacademy, published in the French press (Journal du Net). You can read it in its original version here!

Aristotle said it and it is still true: there’s no real knowledge without ethics

 

This article is part of our Learning research and innovation series, offered by Coorpacademy in association with the EPFL’s (Federal Institute of Technology of Lausanne, Switzerland) LEARN Center. The authors are Jessica Dehler Zufferey, Executive Director of LEARN and Roland Tormey, Coordinator of EPFL Teaching Support Center.

When reflecting on your lifelong learning journey, you probably contemplate on which training you would like to take, what knowledge you might lack, and which of your learning habits are sub-optimal. In some moments, you might even find yourself thinking about what “knowledge” really is; is it being up-to-date with the latest flow of information? Is it having accumulated expertise in a specific domain through experiences? Is it our general level of education? Or could it be something else?

Three types of knowledge

In Ancient Greece at the dawn of scientific knowledge, Aristotle distinguished three types of knowledge. (1) 

  1. Epistème refers to the understanding of the world and the universally true reason of why something is. Today, we would talk about this as scientific and theoretical knowledge.
  2. Technè applies and uses this scientific knowledge, most of the times in order to achieve something. While epistème allows to understand the world, technè is about acting on the world. (2)
  3. Phronêsis, the third type, takes the reflection one step further.  Not only is theory applied in action, but phronêsis adds the consideration of the ethical implications of the proposed  action. Some have translated it as prudence, but not in the sense of hesitant application, but rather practical wisdom or sagacity and the capacity to distinguish good from bad action in day to day life. It seems easy to consider phronêsis as a necessary ingredient of knowledge, when we remind ourselves that not all application of scientific knowledge was and is ethically optimal. 

These ancient concepts continue to bubble through in contemporary social and human sciences research too. Jonathan Haidt (3), a social psychologist at the University of Virginia, has explored the way in which our actions are often driven by emotions and instincts rather than by rationality. Much of our ethical behaviour is, he argues, driven by ‘moral emotions’ like compassion, gratitude, contempt and anger, rather than by ‘moral reasoning’ as it is traditionally conceptualized. For those who think of themselves as rational people, his research is eye-opening in the way it demonstrates the typical cognitive bias in ethical decisions:  they are taken very quickly and driven by emotion, with our rational mind being used to justify the decision after the fact. Cultivating the aptitude to live ethically then requires more than developing our rational selves. Developing phronêsis – practical wisdom – will require emotional as well as intellectual work, it seems.  

Are we there yet in our current education models?

Of the three types of knowledge identified by Aristotle, epistème, related to science & theoretical  knowledge, is the most teachable. Universal laws can be explained and demonstrated to learners. In turn, technè builds on epistème. The identification of possibilities to apply that theoretical knowledge can be trained for example by experiential learning. Most of our learning, at school, at university, in apprenticeship and in corporate workplace learning is of the first or second type. Instructional designers often try to optimize the learning experience in order to facilitate the transfer from epistème to technè, i.e. the application of theoretical and conceptual knowledge.

However, phronêsis cannot be taught independently of the other two. It is considered to grow naturally with experience. However, the opposite might be happening. François Taddei reports in his recent book Apprendre au XXIe siècle (4) how the consideration of ethical implications can drop with growing levels of expertise and education. He refers to a 2011 study showing that the number of years of medical studies was negatively correlated with empathy (the dimension of ethical considerations addressed in this study). Similar results are reported for management students who seem to lose their collaborative attitude over the course of their studies. Our own studies with engineering students have found that their levels of moral reasoning may decline as they study. (5)

Many call for a more integrated view on education that integrates all three types of knowledge. For example, the French national engineering accreditation body CTI (Commission of Engineers Titles) included the capacity to identify ethical responsibilities as an essential criterion for any training of engineers. (6) (If at this point, you want to analyse the capacity of practical judgement in your organisation, you could apply the inventory on ethical climate for example). 

A training program addressing all three types of knowledge

Research suggests that training of phronêsis should not be implemented as pure philosophical courses on ethical reasoning. Criteria for success are for instance cognitive engagement through complex dilemmas with diverse potential decisions, emotional relation with realistic rather than dramatic case studies, and integration in subject-matter courses. 

Take computer science education as an example. In this field, there has long been a focus on teaching computer science (the epistème part of it) and/or ICT (Information and Communication Technology) usage (the technè part of it). Only recently, and probably due to the general awareness about the digital transformation of all aspects of life and society, the analysis of the impact of digital technology on the world was included as an essential ingredient. The German Society for computer science, for instance, has declared in 2016 that digital education needs to include three questions

  1. How does digital technology work? 
  2. How do I use it? 
  3. How does digital technology impact the world?

In order to educate on the third question in our current projects on, more generally, computational thinking education, we sought for inspiration from the latest thinking in a quite new domain called sociology of digital technology (the most recent and complete view was presented by Dominique Boullier). Different perspectives are used in order to analyse the impact of digital technology on many levels: 

Cognitive science and psychology help to analyse the impact on ones behaviour and thinking as a user of digital technology; 

Social psychology and sociology support the evaluation of impact on interpersonal relations, social groups and society; 

Historical comparison allows us to identify the impact on any aspect of life such as work, mobility, communication, security, or health. It can even shed some light on the question of how digital technology might impact the future. 

Why it matters

Today, we see that scientific knowledge and technological evolutions, especially in digital technologies, have an enormous impact on the world. There are few things we now do without digital help, whether it’s explicitly using digital tools, or it’s the algorithms working in the background sometimes without us being aware of them. Our communication patterns have changed dramatically. In parallel, algorithms inside social media platforms recommend us social interactions. Professionals from multiple domains have included digital practices into their working habits. Our consumption is turning more and more towards e-commerce. Our online behaviour is used to advertise products and services more successfully, and the internet of things will expand the data available to improve these recommendation systems further. We should get prepared for more transformations in the future. 

At the same time, we are confronted with incredible challenges, ecological (global warming, access to drinking water, renewable energy, …) and societal (just think of public opinion and democracy in this time of ‘fake news’), that we need to tackle if we want our societies and species to survive.

As a result, it is time to learn to learn again – not only theoretical knowledge and how to use it, but how to make use of it for the betterment of ourselves, of our relations with others, of our society, and our world.

Innovation in Learning Science and Educational Technologies are top of our agenda at Coorpacademy, as we see them as critical to our mission to continuously improve the learning experience on our platform, making it even more personalized, flexible and enjoyable for learners.

Authors EPFL Jessica Dehler Zufferey and Roland Tormey


Sources

(1) Aristotle, Nicomachean Ethics, second edition, translated by Terence Irwin, Indianapolis: Hackett Publishing Co., 1999.

(2) Stanford Encyclopedia of Philosophy. Episteme and Techne. https://plato.stanford.edu/entries/episteme-techne/#3

(3) Haidt, J. (2013) The Righteous Mind: Why Good People are Divided by Politics and Religion. London: Penguin

(4) Taddei, F. (2018). Apprendre au XXIe siècle. Calmann-Lévy

(5) Tormey, R. LeDuc, I., Isaac, S. Hardebolle, C. and Vonechè Cardia, I. (2015) The Formal and Hidden Curricula of Ethics in Engineering Education https://www.sefi.be/wp-content/uploads/2017/09/56039-R.-TORMEY.pdf

(6) CTI https://www.cti-commission.fr/fonds-documentaire/document/25/chapitre/1217

(7) Cullen, J. B., Victor, B., & Bronson, J. W. (1993). The Ethical Climate Questionnaire: An Assessment of its Development and Validity. Psychological Reports, 73(2), 667–674. https://doi.org/10.2466/pr0.1993.73.2.667

(8) German Society for Computer Science, 2016, Dagstuhl-Erklärung.Bildung in der digitalen vernetzten Welt. https://gi.de/fileadmin/GI/Hauptseite/Themen/Dagstuhl-Erkla__rung_2016-03-23.pdf

(9) Dominique Boullier. 2019. Sociologie du numérique. Paris, Armand Colin.

3 Ways Former Google CEO Is Reengaging Workers To Be More Productive – Forbes

 

To be discovered in Forbes, 3 ways Jean-Marc Tassetto, co-founder of Coorpacademy, is reengaging workers to be more productive.

Following the keynote at Gartner ReimagineHR London 2019 where Stéphan Bruno, CHRO of the Principality of Monaco, and Jean-Marc Tassetto presented the partnership with Coorpacademy to retrain 3,600 of Monaco’s public sector employees, Forbes contributor Heidi Lynne Kurter published an article on 3 ways companies can shake up corporate learning to increase productivity, talent retention and engagement with the help of innovative employee learning experiences.

If you want to read the article on Forbes.com, it’s here. 

Or discover extracts of the article here!

3 Ways Former Google CEO Is Reengaging Workers To Be More Productive

[…]

The World Economic Organization recently announced by 2022, 75 million jobs will be destroyed and 133 million will be created as a result of new technologies. Consequently, companies are likely to face resistance in retraining tenured employees who have a limited skill set. Therefore, it’s crucial for them to start preparing employees for change by reopening their appetite for learning and decreasing their fear of the future.

Stéphan Bruno, director of human resources for Principality of Monaco, is determined to be at the forefront of the digital revolution. At the London Gartner ReImagine HR conference, Bruno announced the governments partnership with CoorpAcademy to retrain 3,600 of Monaco’s public sector employees. Known as the Netflix of knowledge and training, CoorpAcademy is an innovative digital e-learning platform that uses gamification to make training interactive and appealing.

[…]

Creating A More Learner-Centric Approach

CoorpAcademy co-founder and former head of Google France, Jean-Marc Tassetto, aims to creatively disrupt traditional e-learning experiences. Instead of imitating Coursera and Udemy by seeking out professors from top universities, Tassetto felt it would be more effective to partner with key industry leaders across the globe. These leaders are entrusted with developing and teaching specific courses relevant to their expertise. For example, Understand Blockchain Technology is a course created by IBM and taught by its current employees.

[…]

Reducing Fear Of The Future

[…]

Both Bruno and Tassetto understand by putting employees in charge of their learning, with guidance from their manager, non-digital natives can increase their digital maturity at a pace that feels comfortable for them. Users also have the opportunity to take advantage of additional content to further develop their skill set. Some courses available to them are feminine leadership, stress management and design thinking, to name a few.

Engaging Through Micro-Learning

A study by Microsoft states on average an individuals attention span lasts 8-seconds. If companies and e-learning platforms want to keep users engaged and on track to complete the course, they need to focus more on mini modules that are short enough to keep their attention. Tassetto states the most successful micro-learning modules typically range from 5-12 minutes in length. Anything longer risks losing the attention of its users. Their micro-learning modules are a healthy mix of asking questions, playing games and keeping players engaged until the end with short form videos.

With clients such as L’oreal, IBM, Nestle and BNP Paribas, the EdTech startup has found great success in their unique and innovate learning approach. By placing learners first, employees are empowered to develop their skills for who they want to be instead of who they are now. Bruno was surprised to see employees at every level of the government sector from gardeners to firemen positively interacting with the platform.”

[…]

Discover the full article here!

Coorpacademy in the Top 15 Performing Learning Technology Platforms for the second year in a row by The Learning and Performance Institute

 

After making it in 2018, we made it again!

We are pleased to announce that we are part of the 2019 Top 15 Performing Learning Technology Platforms unveiled today by The Learning and Performance Institute, the UK’s leading authority on workplace Learning & Development.

It is great recognition – this supports our ambition to be the partner of choice of companies that are willing to implement a continuous learning culture and develop the employability of their employees.

 

The Top 15 report is available here!

Here are some insights from The Learning and Performance Institute website on how these Top 15 highest-performing learning technologies providers have been selected.

What does ‘highest-performing’ mean?

Since 1995, The Learning and Performance Institute has consulted with, evaluated, and mentored thousands of organisations worldwide to help them build internal capability and deliver notable performance improvement. This is done through the LPI’s “Performance Through Learning” programme: a consultative framework that leads to accreditation by prioritizing outcomes over delivery, homing in on the value, efficacy and business impact of learning, and aligning competencies with organisational strategy and goals.

The 15 organisations listed in this eBook have a clear roadmap by which to build their capability and adapt their strategy for continual success. They demonstrate a strong customer value proposition and have a corporate culture that instils confidence throughout sales and marketing, to delivery and after-sales support. They are passionate and committed to developing their staff, their products, their market reach, and their performance.

Prospective and existing customers can be assured that these 15 organisations will provide the highest quality of service and the best user experience. They are trusted business partners, acting always in the best interests of their clients and, as such, fully endorsed by the Learning and Performance Institute.

How are they measured?

During an accreditation assessment, the LPI evaluates organisational efficacy against the following key performance indicators (KPI’s), scoring each against a reference framework.

  • Client Integrity
  • Corporate Integrity & CSR
  • Client Value Proposition
  • Marketing
  • Sales
  • Learning Technologies Consultancy
  • Learning Platforms
  • Learning Authoring Tools
  • Quality Management
  • Service/Product Roadmap
  • Qualifications/Accreditations
  • People Development
  • Business Stability

 

The results of this are fed into a formula that applies weightings to each KPI to generate numbers representing Best Solution, Best Operational Management and Best Overall. This eBook uses the figures from Best Overall.

Discover more here by downloading the eBook!

We are proud at Coorpacademy to be part of the Top 15 Highest-Performing Learning Technologies Providers.

 

Capturing Learner Data

 

“If somebody describes to you the world of the mid-21st century and it sounds like science fiction, it is probably false. But then if somebody describes to you the world of the mid-21st century and it doesn’t sound like science fiction, it is certainly false. We cannot be sure of the specifics, but change itself is the only certainty”, says futurologist and author Yuval Harari.

Change means disruption – and getting ready for change. And HR leaders need to proactively help people develop, adapt and learn new skills as part of this change if they are serious about retaining their competitive advantage.

This article from Jean-Marc Tassetto, co-founder of Coorpacademy, featured in Training Journal in the September edition – the UK’s most influential Learning & Development publication – looks at how the most advanced learning experience platforms are revolutionising the analytical possibilities for L&D professionals. Allowing them in the end to unlock and consider the full potential of their people: a good thing for business and, most of all, for the future of the employees. Discover the article!

Capturing Learner Data

Jean-Marc Tassetto looks at how the most advanced learning experience platforms have revolutionised the analytical possbilitiés for L&D professionals.

It’s no secret that the global workplace is going through a huge transformation. The arrival of automation, connectivity and artificial intelligence is seeing employees increasingly work alongside complet – not always transparent – technological processes.

As futurologist and author Yuval Harari says, the only thing we can be certain of is that our future in uncertain: “If somebody describes to you the world of the mid-21st century and it sounds like science fiction, it is probably false. But then if somebody describes to you the world of the mid-21st century and it doesn’t sound like science fiction, it is certainly false; We cannot be sure of the specifics, but change itself is the only certainty.”

Change means disruption – and getting ready for change. According to a recent survey by global analysts PwC, for example, 80% of CEOs said securing the right skills for the new digital economy is one of their biggest challenges.

The same survey found that 74% of employees are ready to learn new skills or retain to be employable in the future. 

But HR leaders still need to proactively help people develop, adapt and learn new skills as part of this change if they are serious about retaining their competitive advantage. 

But despite all this context of disruption, there is a positive outlook for humans in the job market. By 2022, says the World Economic Forum, emerging occupations are set to increase from 16% to 27% of the employee base of large firms globally, while job roles currently hit by technological obsolescence are set to decrease from 31% to 21%. THe body estimates that 75 million current jobs roles may be displaced by the shift in the division of labour between humans, machines and algorithms – meanwhile 133 million new job roles may emerge at the same time. 

Jobs going? Yes, but jobs are coming. 

In other words, robots are being added to the workplace but so are people – with new and different skills. US staffing giant ManpowerGroup, for example, has stated that it is reskilling people from declining industries such as textiles for jobs in high-growth industries such as cyber security, advanced manufacturing and autonomous driving. 

Growth is also forecast in frontline and customer-facing roles – which all necessitate interpersonal skills such as communication, negotiation, leadership, persuasion, complex problem-solving and adaptability. 

With talent shortages at a 12-year high and new skills emerging as the world gets more connected, companies are also realising they can’t source the skills they want at short notice. ManpowerGroup found that a staggering 84% of organisations expect to be upskilling their workforce by 2020. What would that look like in practice? The World Economic Forum estimates the average employee will need 101 days of retraining and upskilling in the period up to 2022. 

This is no small ask for HR and L&D departments. And while there is unlikely to be a jobs apocalypse in the future, if organisations don’t take the right steps now there will be a drought of skilled talent, which will have a detrimental impact on the bottom line. What we can be sure of is that technological change will necessitate employees continuing the L&D process throughout their careers, requiring strategic lifelong learning plans.

Where is the hard ROI training data?

Supporting such plans will put pressure on organisations to provide comprehensive and imaginative L&D opportunities to fully support us through these changes. That’s not great news at a time when training budgets are being squeezed and the C-suite is demanding to know its return on training investment. So having the right metrics and guidance to show proof of ROI back to stakeholders is now more crucial than ever. Let’s review how important that is. At the Learning Technologies exhibition and conference in February this year, independent HR analyst firm Fosway revealed the first preliminary results of its annual digital learning realities research, and the verdict was not positive: “By not providing hard evidence of how learning is adding value on an individual, team or organisational level, practitioners are missing a huge opportunity to gain recognition of their contribution to the organisation and much-needed investment for future learning,” warned the organisation’s director of research, David Perring. 

Perring went on to detail how only 14% of the UK HR community can say with confidence they are effectively measuring the impact of learning, while around half are doing so, but poorly, and a third are not measuring impact at all. No wonder, when asked to describe the L&D industry’s progress in measuring learning impact, this analyst responded with just one word: “terribly.”

Help may finally be at hand

The good news is that a way of mapping training investment to measurable bottom-line results may be about to become available at last. That’s in the shape of the learning experience platforms (LEPs), recently formalised as a new market category by Gartner, which have started to become increasingly common in L&D work in the past few years. 

Highly user centric in their delivery model and usability, it’s maybe less well understood that the most advances of this class of edtech software has also revolutionised the analytical L&D palette; 

The advanced LEPs in question track learner behaviour and use that data to test what works and what doesn’t, based on a powerful new way of collecting such data – the Experience API or xAPI standard. That’s a really significant step forward because, until very recently, learning analytics only existed in a very basic way. That was because learning management systems (LMSs) managed access and tracked participation of learners, namely the attendee list – but little else. There may in addition be information on e-learning content downloads, task completions and module completion, but the data was thin to say the least. 

xAPI and activity streams

The gamechanger here in these modern LEPs is the new interface, as xAPI allows us to record any learning experience, including informal learning, providing a much richer picture of an individual’s learning path. The Experience API also prevents data from remaining in the confines of your siloed LMS, as it succeeds the older de facto e-learning standard SCORM (the sharable content object reference model) and is capable of correlating job performance data with training data in order to assess training effectiveness.

Let’s make that a bit more concrete. If you look at someone’s Facebook wall, what you are looking at is a series of activity stream statements; and activity streams are gaining traction as a useful way to capture a person’s activity, both on social networks and in the enterprise.

xAPI uses the same format to capture learning experience data, and as we start to aggregate these streams across an enterprise, or even across an entire industry one day, we can start to identify the training paths that lead to the most successful or problematic outcomes, and so what determines the effectiveness of our whole training programme. 

Doing that would enable organisations to glean new insight into what a learner has successfully learned, how they gained this knowledge and which learning approach they chose to follow. This provides opportunities for strong diagnostic values and advance performance indicators, such as curiosity, or resilience – both hugely valuable people metrics. And, of course, this will ultimately aid the workplace learner as he or she becomes aware of what their own data says about their progress and experience, so as to ensure long-term employability. 

This transformative potential of these new indicators is even greater if you consider that World Economic Forum identified reskilling and upskilling of the current workforce as the number-one strategy companies need to embrace in light of our continuing transformation into a knowledge economy. Knowledge, in the Google age, is easily acquired – while curiosity on the other hand seems less ubiquitous, and many commentators believe we need to boost employee curiosity as well as builder greater resilience and adaptability to change. 

In conclusion

Summing up, the demands of the modern workplace mean we now need to move to a far more learner centric model, where classroom training is supported by virtual training, available on demand, wherever and whenever the learner wants to access it. Such learner centric approaches and leading edge xAPI-enabled technology are proven to work – and most importantly, secure high levels of user engagement. 

Together with the benefits this new generation of LEP-derived behavioural learning analytics could bring, this puts training back at the centre stage in business. Exactly where it needs to be to satisfy the growing and diverse skills requirements of a digital future. 

The result: HR and training professionals can finally use multiple data sources to consider the full potential of their people for specific roles within the organisation and business outcomes. And this has got to be a good thing – for the business and, most of all, for the future of the employees.

Jean-Marc Tassetto is co-founder of Coorpacademy and a former head of Google France; Find out more at coorpacademy.com

 

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