Month: March 2023

 

The effectiveness of the video format in the e-learning sector is well established. However, as online content consumption habits evolve, new tools to maintain learners’ attention are being developed. 

In order to boost the engagement of our learners, Coorpacademy by Go1 is adopting a new mode of learning: interactive video! Thanks to K.Air, a Kumullus tool, video becomes an interactive medium in which you can capture the attention of your employees and improve the performance of your training courses.

 

Fiction, training: the best of both worlds

Did you love the interactive episode of Black Mirror “Bandersnatch”? Or would you rather play the adventurer as the hero of You vs Wild on Netflix? You already know the interactive video!

If the famous streaming platform is now placing interactive content at the heart of its strategy, it is because it has understood that this fun format can arouse the curiosity of viewers and make them want to extend the time they spend on the platform.

Already inspired by these new learning formats, Coorpacademy by Go1 launched the interactive educational series Suspects three years ago. The learner finds himself in the shoes of Alice Postel, a specialist in behavioural analysis, and advises the young detective Carl Sanchez in the shadows to help him conduct his interrogation of various suspects. The aim is of course to use his soft skills to find the culprit(s) at the end of the third and final episode.

 

Some figures

Faced with the multitude of content available on social networks, users are increasingly passive. Loss of concentration and poor retention of information are the consequences of this inactivity, particularly in the field of learning.

According to Kumullus, when faced with a learning video, our attention drops significantly after 2 minutes and it does not exceed 10 seconds for a video advertising message!

A study conducted by Kumullus also shows that audience engagement is multiplied by 4 with interactive video (*)

(*) study conducted with 1.2 million people on an insurance customer engagement campaign

How does it work? 

Thanks to the K.Air tool, it is possible to add interactions directly into the course video. These interactions can take different forms: quizzes and learning activities, media of all kinds, downloadable documents, or additional information.

When the learner is watching their course video, they will be able to see in the playback bar the upcoming interactions.

Once the learner arrives at an interaction, it opens as a pop-up window to reveal its content. Above is an example of a multiple choice question.

During the video, the learner may also see an icon like the one above appear on the playback screen. This is additional information in the form of a “Did you know? If the learner does not click on it, it does not open automatically. This encourages the learner to pay more attention and to be active in their training!

Don’t wait any longer and test this new format on two courses available in the catalogue:

“Presentation is everything” co-edited with Video Arts

“Feed-back: instructions for use” by Coorpacademy

 

Learning to keep your mouth shut could change your life. This advice comes from Time Magazine, and we refer you to one of the recent front pages of this British media that does not beat about the bush to get its message across: “zip it! 

Zip it: we grant you, it’s a bit brutal, but who hasn’t already had the urge to give the order in the open space?

 

 

Ringing phones, animated conversations, computer keyboards… The open space is a place where noise pollution is a problem for concentration. Let’s face it, as unsympathetic as he may seem, we’ve all been on the verge of turning into Michael Scott, our favourite character from The Office.

 

Having said that, in the end, what would we do without all those “Talkaholics”, those colleagues who are addicted to their high rate of speech but who alone create enough atmosphere to make us forget the gloom of our Mondays?

 

In any case, the reality is that, in the end, we are all a bit like that – too talkative and not enough of a listener – every employee, whether extroverted or introverted. There is no difference.

 

So why don’t we shut up a little more?

That’s the idea behind a book by an American author, Daniel Lyons, which is featured in this issue of Time Magazine. The title of the book: “Shut the fuck up” is quite direct but the subtitle helps to contextualise the theme: “the power of keeping your mouth shut in an increasingly noisy world”.

Because it is by cultivating the rarity of our words that we will look much more intelligent. As french rapper Orelsan said, “learn to shut up, you’ll look mysterious”.

 

If keeping quiet is one thing, how can we ensure that we are really listened to?

 

Shut up and listen. Listening is at the heart of human relationships. How many times have you interacted with another person without really listening to the questions or answers, and thus opened the door to awkwardness?

 

Our course “Improve your listening skills”, co-published with Éditions Eyrolles, explores the concept of active listening to teach you how to listen.

 

3 tips for better listening

Active listening is the practice of focusing your attention fully on the other person, to ensure that you fully understand what they are saying. It is an excellent way to exchange. The basics, you might say. Basic, simple.

 

The good news is that by closing it, you have already completed the first step of active listening. Remember also to silence the little voice inside you that sometimes sounds when you are talking to others.

 

Rephrase what the other person said! That is, by expressing in your own words what you understood from the other person’s words, until your interlocutor validates your reformulation because it faithfully reflects his or her message. It is therefore a question of clarifying what they have said.

 

Finally, put your cognitive biases at bay. To be a good listener, avoid having the indicators sent back by your interlocutor polluted by your personal projections or beliefs. Trust your intuition, but be careful not to attribute to the other person feelings or ulterior motives that are actually yours.

 

In short, enough has been said! Let’s shut up now.