Month: January 2020

What if you were offering your relatives a free access to a +1,000 course training catalogue?

 

In 2020, Coorpacademy unveils Friends & Family!

With this new year, we wanted to do things right and thank people who bring purpose to what we are doing everyday here at Coorpacademy: the learners on our digital learning platforms.

We thought a lot about the best way to do this. How to properly thank all learners with a very valuable gift? And we came up with an idea…

In 2020, we would like to offer learners’ relatives, friends, family members, an access to the whole Coorpacademy experience and its soft skills-oriented training catalogue.

So we’ve created a dedicated platform. Its name? Friends & Family.

You have access to a Coorpacademy-powered platform within your company? Perfect! This is for you!

It’s quite simple: each Coorpacademy learner has now 5 free access to give away to people of his/her choice!

How to do it? In 4 short steps, make your relatives enjoy this unique training opportunity:

  1. Go on https://www.coorpacademy.com/en/friends/
  2. Confirm your identity
  3. Send your 5 free invitations
  4. Your closed ones will receive instantly an email with a one year long-free access to Coorpacademy

That’s it! Your friends and family members will now have access to a course catalogue covering more than 90% of skills identified by the World Economic Forum as crucial for the next decade. They will be able to discover courses co-edited with Video Arts, Forbes, IBM or Challenges (more than 40 co-edition partners) on themes as varied as they are important for the years to come (blockchain, new ways of working, Corporate Social Responsibility, collaborative economy or new digital tools – for example).

You use a Coorpacademy-powered digital learning platform within your company? Contact us for more information!

And by the way, if you start liking too much the Battles and challenges on courses while you’re with your family, we’re not responsible of the atmosphere of your family gatherings 😉

Enjoy Learning… Together!

Entertain to learn or learn while being entertained? An article from Jean-Marc Tassetto in l’Agefi

 

Time is a scarce resource. Thin line between personal and professional lives, abundance of unsolicited notifications, limited attention span
 According to a Josh Bersin for Deloitte study, which described a corporate learner today, ⅔ of respondents complain about not having enough time to do their jobs. From there, it seems a bit unreasonable to think that these will find and allocate some time to train in addition to their daily work


Because it is massive, ubiquitous, fast to implement, digital learning can help. But it is not enough for you and me to train everyday assiduously. Engagement rates on digital learning platforms are historically low. Engage learners, maintain activity or high course completion rates as well as keeping a high user satisfaction – which can be monitored by the Net Promoter Score – are still big challenges. 

How do we raise then these indicators while keeping in mind that we lack time and that training is still usually something that is mandatory and enforced more than something we really want to do? To bring some elements to answer this question, let’s start from a simple factual observation: what do we regularly do when we have some time to spare? We watch a movie, a TV show or any other form of entertainment: in one word, we have fun!

Tackling the issue the right way

One way to tackle the lack of time issue while delivering training is to consider the Netflix, Disney, Fortnite side. The entertainment companies. To tackle the issue the right way: we don’t want to add fun, engaging and playful features to something boring but we want to start from an engaging format and add learning to it.

From Jean Piaget to Donald Winnicott, from MĂ©lanie Klein to Anna Freud, psychoanalysts, psychologists and pedagogues acknowledge the importance and the impact of the game in learning processes. It seems obvious then that the entertainment field seems to be the right one – engaging, fun, ludic – for learning to be added to it. 

Did you like Bandersnatch, the Black Mirror interactive episode with multiple endings, available on Netflix? Using the same format, why not conceive a course taking a learner through a recruitment interview, where you can use different answers, with multiple endings, with alternative routes, while you actually learn how to conduct a business interview?

Are you playing Escape Games during your corporate events or with your friends? We have developed a digital Escape Game at Coorpacademy for a learner to know better the Coorpacademy platform and its content. And engagement rates showed it was a major success!

Avoiding the ‘pure game’ dimension

Entertainment creates habits, recommendation engines bring a communitarian dimension: it is very clear that the game – and it’s not new – is a very powerful ally to education. According to the study The Future of Entertainment from Havas x Cannes Lion published in May 2019, to the question “Which field should be improved by entertainment?”, 62% of respondents said ‘education’. And to the question “What should entertainment do?”, 88% of respondents answered ‘to educate and empower people’. 

In the end, we need to reapply the digital experience to what scientists and pedagogues know already – while avoiding the trap of going ‘full game’. Entertainment and learning can and should work together. So let’s dream of a course a learner will praise at the coffee machine in the morning, like this exciting movie he or she saw the day before…

This article from Jean-Marc Tassetto, co-founder of Coorpacademy, was originally published in French in the Swiss newspaper l’Agefi. If you want to read it in its original form, it’s here. 

At the EPFL Innovation Park, the interview of Jean-Marc Tassetto, co-founder of Coorpacademy

 

Discover the video interview of Jean-Marc Tassetto, co-founder of Coorpacademy, on the advantages of being an EdTech startup at the EPFL (Swiss Federal Institute of Technology) Innovation Park in Lausanne, Switzerland.

Jean-Marc Tassetto, co-founder of Coorpacademy : “Coorpacademy is what we call an EdTech start-up company, which brings together Education and Technology. We have a platform dedicated to Corporate Digital Learning. Coorpacademy’s Unique Selling Proposition is to deliver highly individualized learning experiences online. You and I being very different in the way we learn, we will be delivering through the same platform very specific content and instructional design pending to our upskilling and reskilling needs. 

Being located at the EPFL Innovation Park, for us, really made a difference. First of all, we’ve created Coorpacademy on the campus and decided to do so because we are close and connected to two laboratories led by Professor Pierre Dillenbourg, working on Learning as a Science. All this is related to artificial intelligence applied to education, deep learning and machine learning applied to education. So, for us, it is a key differentiator when it comes to delivering top-notch solutions to large multinational companies like we are doing; it is really great to be backed up by top-notch scientists.” 

We are proud at Coorpacademy to be part of such a thriving environment. Switzerland is a great place for innovation, and the Swiss Federal Institute of Technology is one of Switzerland’s most prestigious schools, at the forefront of learning sciences and innovation applied to learning processes. This was, from the day Coorpacademy was created in 2013, the best possible place for us to thrive.

In 2019, figures show that Switzerland is still topping most global rankings on innovation. According to the World Economic Forum, Switzerland is the 3rd most innovative country in the world, only after Singapore (1st) and Luxembourg (2nd).

The article states: “The Center for Global Innovation Studies at Toyo University recently published a Global Innovation Index, ranking the innovation performance of each country. The index was created by selecting and integrating a total of 58 indexes for comparison from five main fields: international cooperation, market trends, technological innovation, resourcefulness and relevant policies.”

Switzerland is also the 1st country of world when it comes to government funding for university research as share of GDP, with 0,76% of total GDP being allocated to university research. It is quite impressive for the 5th most competitive economy in the world!

Coorpacademy has its roots at the heart of innovation and research in learning sciences, and we are proud to make the most of this thriving environment to deliver top individualized learning experiences to our customers.

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