Month: February 2017

From game to learning: The laws of attraction

Alice in WonderlandMore than any other, the video game industry inspires online learning sites because it knows exactly what to do to retain its gamers. Because commitment is an art…

“Drink me”, “Eat me”, “Look through the keyhole”, “Talk to the Mad Hatter”… Whether explicit or implied, Alice’s Adventures in Wonderland is the perfect illustration of the playful story in which the heroine is committed, against all odds. That the Queen has ordered her head be chopped off is of little import. The curious little girl touches and tastes everything, opens every door, in short, uses every call-to-action, protected as she is by the dreamlike fiction in which she lives. Continue reading “From game to learning: The laws of attraction”

Build customer loyalty with Digital learning!

Build customer loyalty with Digital learning!

“We want you!”

Every business dreams of this: loyal customers! Which is to say, customers with a strong attachment to the brand, who follow the brand’s business, its representatives and who, in the best of worlds, even become ambassadors.

And so, of course there is an overflow of “how-tos” on how to build customer loyalty and one point that comes up again and again is that you have to know your customer! Obviously this is plain common sense, but what if we changed perspectives a little? What if, instead of constantly wanting to know more about your customers, you tried to get your customers to know more about you, your market and your products? Continue reading “Build customer loyalty with Digital learning!”

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